Category: Search Engine Land

Walmart Media Group named four initial advertising partners to support sponsored search campaigns.

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It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.

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Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.

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In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.

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Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.

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Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.

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In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl.

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Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing.

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It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.

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Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year.

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With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.

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A reliable data flow will help automation tools we started to use in past years do their jobs better.

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Show Google that you’re a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.

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This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results.

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Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019.

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TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS rules.

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Why consistent SEO training is critical for all of the teams that touch enterprise websites.

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The key GMB updates of 2019 with local experts’ perspective on what’s most significant.

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Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.

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Close variants changes and poor customer support topped the list of grievances this year.

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