Category: Search Engine Land

Google updates the app that embodies its commitment to local search.

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By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.

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The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.”

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The subscription-based product can also be used to identify review trends across sites.

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Join us February 19-20 for an unrivaled training experience in San Jose.

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We talked about the history of SEO, link building, content marketing, featured snippets and other Google updates.

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YouTube disclosures finally shed some light the video giant’s advertising trend.

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SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without it.

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Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy.

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Scripts are also coming to Shopping campaigns in Microsoft Advertising.

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We also talked about content creation and working with web site misalignments for the benefit of SEO.

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Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.

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With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.

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Check to see if your properties are still verified in Google Search Console.

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The majority of participants also agreed that rich results improve Google search.

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Marketing strategist and SMX speaker Monica Ho explains what local businesses can do about duplicate listings and local franchise challenges.

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LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.

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Apple Maps needs a ‘breakout’ feature. Could that be privacy?

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It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.

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Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently.

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