7 mistakes to avoid when optimizing your Instagram account for SEO
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results.
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Analyzing search results reveals a lot about Google’s view of useful content
Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content.
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New MarTech Today guide for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.
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Yelp launches ‘Showcase Ads’ and store visits attribution
The new products are intended for national and multi-location brands.
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Unconfirmed Google Search ranking update feels big
The SEO industry is very busy watching the Google search results fluctuate and change rapidly since this weekend.
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How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
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Paid search marketers can find success with top of funnel campaigns
The key to finding success with these type of campaigns is knowing when to leverage them.
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Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage
We spoke about how everything got started, how it was working with Danny Sullivan over the years and how he manages everything under this company.
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Automatically manage exclusions with this bad placement cleaner script
This script creates exclusions lists to assign to campaigns at the account level.
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Google Posts being rejected because of non-compliance with image guidelines
Google is apparently seeking to upgrade the quality of images in Posts.
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Now, get your Google Shopping ads on Gmail, Discover, YouTube
Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.
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The importance of building brand awareness through Amazon advertising
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore.
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