Category: Search Engine Land

Oh, and Eric may be the reason for Google building out the Panda algorithm.

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Google Featured Snippets are changing fast and now there’s an extra layer of complexity.

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There are a number of ways to communicate virus-related updates to customers on the platform.

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The new product discovery targeting is available for U.S. sellers.

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Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this.

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Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one.

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A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility.

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The CARES act is a bridge that many of us need to keep our agencies functioning and there’s every reason you should apply for this program today.

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Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.

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B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.

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Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience.

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A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.

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Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts.

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Support is still in development, but site owners can add the SpecialAnnouncement data type in advance.

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There are a mix of considerations, on a spectrum from idealistic to pragmatic.

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Why you should reexamine your PPC ad messaging now.

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Websites should be mobile-first and not just responsive.

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Any campaigns using it will be switched to daily budgets.

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Joe Exotic renamed his traveling tiger show to imitate his biggest competitor — it didn’t end well for him.

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Want to know more about BERT and how search engines use it? You can even learn how SEOs are using it.

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