Category: Search Engine Land

How to get your products eligible, make your listings more competitive and measure traffic from Popular Products.

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Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library.

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The panel will discuss digital commerce marketing in the time of COVID-19 and how commerce marketers’ channel strategies are evolving

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B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.

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While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.

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To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.

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Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.

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Google My Business support is lacking in a big way according to Dan.

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SEO expert Joe Robledo explains how to assess where you stand and how you can win, with featured snippets.

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How brands like Chipotle and E.lf. are marketing on TikTok in 2020.

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The social media marketing week in review: A round up of news and announcements you may have missed.

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A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they’re seeing.

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How to think about content, SEO and your customers during the crisis — and prepare for the future.

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Now marketers know how their days are numbered.

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eMarketer argues paid-search is more vulnerable now than in past recessions.

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Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.

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This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics.

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New user reviews, photos, Q&A will return gradually, by category and country.

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PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

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The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.

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