How COVID-19 may change the SERP forever
The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going forward.
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Google allows retail chains to Post at scale via GMB API — will it last post-COVID?
Google Posts are free and can be a very effective communication or promotional tool.
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SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
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Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
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How SEOs are approaching traffic and budget disruptions [Video]
With typical search behavior out the window, organizations should turn their focus inwards while keeping an eye out for new trends, experts say in this clip from Live with Search Engine Land.
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Are you effectively monetizing, measuring and maximizing your inbound call volume?
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls.
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Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic
Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for.
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SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages.
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TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok.
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Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product categories.
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Search Engine Land Awards deadlines extended until July 2020
Due to the current situation with COVID-19, we will be extending our submission deadlines to give applicants more time.
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What top SEOs are telling their clients now [Video]
SEO is a long-term game, so it is important to balance short-term pullbacks with making changes that can hurt down the road, experts say in this clip from Live with Search Engine Land.
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A simple script to compare search behavior before – and during – COVID-19
How did the coronavirus crisis affect search behavior? This script helps to assess the change.
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