Google surfacing more local COVID news content to satisfy massive search demand
Local news publishers have struggled to monetize spike in consumer interest.
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Google May 2020 Core Update rolling out
This is the second Google core update of 2020.
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Google May 2020 Core Update rolling out today
This is the second Google core update of 2020.
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Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]
The new featured snippet variant was seen on 1% of all results pages containing featured snippets, said Olga Andrienko on Live with Search Engine Land.
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Video: Aaron Friedman on content generation ideas and do small things in SEO matter
Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.
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3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and communication.
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People choosing trusted brands but marketers pulling brand campaigns
Performance marketing is winning, just as consumers may be putting more emphasis on brands.
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Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
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Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.
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Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.
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Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues
Flat is the new growth.
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Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
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Microsoft Advertising UI: What’s new (so far)
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.
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