Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google.
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Next on Live with Search Engine Land: The future of AMP and what to consider before Google lifts the Top Stories requirement
Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. We’ll discuss the questions this raises over whether publishers will continue using AMP or optimize for Google’s new page experience algorithm to get their articles in the coveted Top Stories…
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Live with Search Engine Land: BuzzFeed on the future of AMP and what to consider before Google lifts the Top Stories requirement
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May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
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Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
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What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.
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Video: Eli Schwartz on Google Panda gutting a site’s traffic
We also talked about enterprise SEO and what to expect when working with large companies on SEO.
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Should Google not trust links in all guest blog posts?
Google has said again that links in guest blog posts should be nofollowed.
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Google to prohibit demographic, zip code targeting for housing, employment, credit ads
The update will roll out in the U.S. and Canada this year.
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Facebook intros new knowledge panel-like information boxes
The Wikipedia-sourced info boxes mean users may not have to leave the platform to look up entities.
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Google Merchant Center tips: Supplemental feeds and feed rules [Video]
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.
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Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands.
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Life after Google Shopping: Don’t be a one-trick pony
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
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Google to allow removal of counterfeit goods from search results
You can now submit a form to request Google to review and take down counterfeit goods from Google search.
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