Category: Search Engine Land

What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.

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Google is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending.

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This won’t improve your rankings but it may lead to better click-through rates.

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Don’t miss out on this virtual learning experience.

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Daniel has a rich history in the search industry, even writing here at Search Engine Land for years before working at Google.

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Seen as a Pinterest competitor, it’s something potentially broader and even older.

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Neeva will be subscription based and won’t have advertising.

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HelloWoofy wants to streamline social for small business.

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YouTube is continuing to make more ads more shoppable.

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Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs.

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Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.

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Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.

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You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.

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Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.

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We’ll save you a click. Google’s banning click bait ads.

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New features and updates are aimed at local businesses and services in the “reopening phase.”

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How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.

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The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing.

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ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.

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Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more.

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