What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between them?
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Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time
Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.
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TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions.
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July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in #StopHateForProfit.
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Google tests showing Analytics data in Search Console with ‘Insights’
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.
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Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet.
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Free Google product listings expand to knowledge panels in Search results
Plus, some early stats on the effect of free listings in Google Shopping.
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Free Google product listings expand to knowledge panels
Plus, some early stats on the effect of free listings in Google Shopping.
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Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land
He not only built one authority in the search news and conference business, but two!
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4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.
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Updated: The brands boycotting Facebook and Zuckerberg’s response
The company says it will combat hate speech and voter suppression.
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CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
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Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
The social media marketing week in review: A round up of news and announcements you may have missed.
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