Category: Search Engine Land

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.

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The company offers unique in-store digital merchandising at the point of sale.

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Google has search results specific to 179 countries but some improvements are needed to be regionally relevant.

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Regular PPC ad testing is easier than you may think — and can come with big rewards and set you apart from your competitors

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Google is deprecating the old Structured Data Testing Tool.

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Enterprise SEOs talk content creation and optimization for the future.

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Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign.

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Christi Olson is the head of Evangelism for Search and Advertising at Microsoft.

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This new support is mentioned in the Google help documents but does not seem to be live yet.

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Google only uses spam reports to improve its spam prevention algorithms.

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What you need to know about how Facebook’s handling of California user data might affect your business.

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The ads can’t be removed or influenced by the business owner.

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If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.

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Make sure to double check those abandoned cart metrics; they may be inflated.

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Unprepared for CCPA? Here is what you need to know and do — now.

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Claiming the advertiser boycott as a success or failure won’t likely be clear cut.

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BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.

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The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

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Create linkable assets and identify relevant opportunities to reach a wider audience.

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Compared with past growth, 2020 survey data show flat-to-declining usage.

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