Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European Union?
Please visit Search Engine Land for the full article.
The most memorable Google algorithm updates of all time
Panda, Penguin and the Florida updates still loom large. What you can learn from their history.
Please visit Search Engine Land for the full article.
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.
Please visit Search Engine Land for the full article.
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
The social media marketing week in review: A round up of news and announcements you may have missed.
Please visit Search Engine Land for the full article.
4 common pitfalls to avoid when working with freelance writers [Video]
Prioritizing relationships with writers empowers them to create better content and puts processes in place for long-term content marketing success.
Please visit Search Engine Land for the full article.
How to show up on Google Discover: Google’s latest guidance
The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content.
Please visit Search Engine Land for the full article.
Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]
The upfront prep work you need to do when working with contract content writers.
Please visit Search Engine Land for the full article.
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion.
Please visit Search Engine Land for the full article.
Google Search drops tweet carousels after Twitter hack
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results.
Please visit Search Engine Land for the full article.
How to source and vet content writers [Video]
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content writers.
Please visit Search Engine Land for the full article.
Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect.
Please visit Search Engine Land for the full article.
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
Please visit Search Engine Land for the full article.
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
Please visit Search Engine Land for the full article.