Category: Search Engine Land

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

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Now you can debug your image license markup in the Rich Results test tool or in Search Console.

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A quick side-by-side of Bing vs Google’s URL Inspection tools.

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Headline one goes big in this latest Google Ads test.

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Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues.

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With this launch, Bing added a URL inspection tool with some exciting features.

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Advertisers can now opt to extend the LDU transition period to October.

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Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.

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Sure to be a marathon, the hearings could be dramatic or incredibly dull.

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After successful test, the program goes into general availability.

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With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy — and boost team morale.

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Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages.

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As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing tools.

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Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.

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Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.

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In one study travel marketers saw a 29% bump in mobile revenue with AMP.

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We also talked about the new GoogleBot and some of the old days in the SEO industry.

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The social media marketing week in review: A round up of news and announcements you may have missed.

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Updates include how Bing crawls, indexes, ranks web pages, and handles search spam.

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Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.

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