Category: Search Engine Land

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Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.

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These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.

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How automation can be a win for agencies and clients, and why sitemaps aren’t set-it-and-forget-it.

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New certification will soon become a must-have third party approval.

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But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy.

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Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers.

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But Bing looks at these signals in a holistic manner for ranking purposes.

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While many retailers flounder, some omnichannel merchants are killing it online.

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The new features are designed to help advertisers with bulk campaign management and optimize performance.

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The new offering launches with a small volume of traffic in the U.S. this month.

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Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes.

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Write for the user, don’t get bogged down in keywords – it is all about searcher intent.

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No longer merely a ‘review site,’ Yelp repositioning as a ‘one-stop local platform’ to communicate and transact with local businesses.

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The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges.

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The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges.

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Firefox extends 2017 deal with Google as it seeks to diversify revenues.

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Campaign plans can now also be viewed and edited by other stakeholders.

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In the end, it’s about using the right search data to speak to customer at the right stage in their journeys.

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A discussion on Facebook’s Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to consider.

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