Category: Search Engine Land

Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.

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PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their advantage.

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The missed call log will remain available to businesses for 45 days.

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The free platform is now open to U.S. small businesses.

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Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers.

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Breaking up these companies will apparently be on the table.

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Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too.

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Web Stories is being expanded to show in more Google areas.

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The new products and features are further indication of Google’s machine learning goals.

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The rebrand includes new logos, and Give with Bing is now available in seven markets.

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But rankings and conversions aren’t always the same thing.

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Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.

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The social media marketing week in review: A round up of news and announcements you may have missed.

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There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

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Google said it is fixing the issue and there is no action you need to take.

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There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed.

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Get tactical answers to crucial SEO and SEM challenges at Search Marketing Expo, online December 8-9!

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“Data voids” enable offensive content to rise to the top of the search results.

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Initially launched in the U.S. in April, now available worldwide in mid-October.

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Searches for local services grew more than 25% YoY across European countries.

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