Category: Search Engine Land

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered!

Please visit Search Engine Land for the full article.

The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Search Engine Land for the full article.

Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

Please visit Search Engine Land for the full article.

Its augmented reality for your ears.

Please visit Search Engine Land for the full article.

In looking back, we can see where the biggest trends in search (and beyond) are heading.

Please visit Search Engine Land for the full article.

Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.

Please visit Search Engine Land for the full article.

Pricing and promotions in Google Shopping could be more important than ever this year.

Please visit Search Engine Land for the full article.

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

Please visit Search Engine Land for the full article.

Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season.

Please visit Search Engine Land for the full article.

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

Please visit Search Engine Land for …

Facebook continues to expand Shopping capabilities and features across its platforms.

Please visit Search Engine Land for the full article.

Google thinks it will win but the DOJ used these arguments successfully before.

Please visit Search Engine Land for the full article.

Google now “consider passages from pages as an additional ranking factor.”

Please visit Search Engine Land for the full article.

How to get SEO-friendly website pages to feel like there’s magic burbling up beneath them.

Please visit Search Engine Land for the full article.

There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks.

Please visit Search Engine Land for the full article.

For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence.

Please visit Search Engine Land for the full article.

Google invests a lot in Google Maps but maybe in the wrong areas?

Please visit Search Engine Land for the full article.

Building the data bridge between online and offline.

Please visit Search Engine Land for the full article.

A local ads shows up as you start typing.

Please visit Search Engine Land for the full article.

Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.

Please visit Search Engine Land for the full article.