Category: Search Engine Land

CPRA takes aim at data ‘sharing’ and not just sales.

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CPRA takes aim at data ‘sharing’ and not just sales.

Please visit Search Engine Land for the full article.

DeepRank goes back to 2017 at Google, it is the internal code name for the BERT launch.

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DeepRank goes back to 2017 at Google, it is the internal code name for the BERT launch.

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Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.

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AI-generated copy isn’t perfect, but these tools can churn out ideas and inspiration in a matter of seconds.

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What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.

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Register now to access 45+ expert-led sessions marketing sessions happening online, December 8-9.

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The social media marketing week in review: A round up of news and announcements you may have missed.

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We also talked about the local SEO community and COVID’s impact on local search.

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Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.

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It’s designed for small companies with between 3 and 20 employees.

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The Custom report builder will feel a bit more like Data Studio.

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Restaurants and hotels have been hit especially hard during COVID-19.

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How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).

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The DOJ may cause Apple to accelerate plans for its own engine.

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Smartphones will drive the majority of online retail traffic and 42% of sales.

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The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.

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Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.

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Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

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