Online shopping hits new records over the holiday weekend
Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.
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Video: Elie Orgel on leveraging data for unique content
Write about your niche areas of expertise to rank above the rest.
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Actionable, expert-led SEO & SEM training… happening next week!
Join 1,000+ fellow search marketers online, December 8-9, for SMX.
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Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
The social media marketing week in review: A round up of news and announcements you may have missed.
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The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.
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Google tests multiple contextual links in featured snippets
Google confirms web stories as featured snippets are not a great experience for searchers.
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Google puts some contextual search features in context
Google is using newish language understanding models specific to leveraging conversational context for these search features.
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Google launches new crawl stats report in Search Console
Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.
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10 ways you can support women in SEO
Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry.
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Don’t miss Search Marketing Expo online December 8-9
Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.
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Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have missed.
Please visit Search Engine Land for the full article.
Video: Elie Orgel on using data to create pages that get links
Create content that easily gets links and ranks well in search.
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Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
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Google investigating missing manual actions
Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.
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Google’s Auto Applied Recommendations catch advertisers, agencies off guard
The auto-applied changes do not show in Google Ads change history logs.
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