New key insights from Google’s John Mueller at SMX
Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more.
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Google rolls out App campaign type to re-engage existing users
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
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Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic traffic.
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New EU regulations compel more transparency for search rankings
Guidelines seek disclosure of major ranking factors by Google, Amazon.
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YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube.
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Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
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Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
The social media marketing week in review: A round up of news and announcements you may have missed.
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Video: Alan Rabinowitz on nofollow links and affiliate links
We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links.
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Five ways to become a ‘Search Sherpa’ for your own organization
Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence.
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Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
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Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Please visit Search Engine Land for the full article.
Where Google is placing its bets in 2021
A look at where Google might be headed in 2021.
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Where Google is placing its bets in 2021
A look at where Google might be headed in 2021.
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Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and more.
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Google expands local business message & map query analytics
Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.
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Google’s new holiday gift guide is built to send users to Google Shopping results
The new microsite may help marketers get more exposure for their organic Google Shopping listings.
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Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure.
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Google Discovery ads can now use your 4:5 social image assets
Discovery campaigns can also be paired with lead form extensions.
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Adthena launches granular local search insights solution
Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more.
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