Category: Search Engine Land

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

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Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

Please visit Search Engine Land for the full article.

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

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Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

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Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

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With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

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How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

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This former Google quality analysts explains the difference between Google’s algorithms, manual actions, quality and penalties.

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Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.

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We expected this to roll out in 2020 but that seems unlikely now.

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After 69 days of it not working, it is now back up and running.

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Join us online SMX Report, February 23, 2021.

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SMX speaker Amy Bishop shares insights on Facebook’s learning curve and testing strategies.

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We go way back to discuss how SEO has changed over the years.

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6 events, actionable tactics, affordable for all marketers

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The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.

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Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.

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This update brings new tools for ad strength, support for additional recommendations, and image extensions.

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Now there are more SMX events for marketers to keep up with the changing world of search which means more speaking opportunities for industry experts like you.

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Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted.

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