Category: Search Engine Land

Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals.

Please visit Search Engine Land for the full article.

Google said this launched in November, so it seems Google is November but is just announcing this now.

Please visit Search Engine Land for the full article.

Google said this can have a 7% impact on search queries – so this might feel like a big update.

Please visit Search Engine Land for the full article.

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers

Please visit Search Engine Land for the full article.

Plus, we’re looking for speakers for SMX Create

Please visit Search Engine Land for the full article.

Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background.

Please visit Search Engine Land for the full article.

Lead form extensions are available for Google advertisers in Search, Video, and Discovery.

Please visit Search Engine Land for the full article.

Plus, Microsoft is replacing CPC with eCPC by the end of April.

Please visit Search Engine Land for the full article.

Plus, Microsoft is replacing CPC with eCPC by the end of April.

Please visit Search Engine Land for the full article.

We’re looking for a few skilled search marketers who specialize in content and creative.

Please visit Search Engine Land for the full article.

After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.

Please visit Search Engine Land for the full article.

Google Search Console’s Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.

Please visit Search Engine Land for the full article.

Plus, Google News and Discover penalties

Please visit Search Engine Land for the full article.

What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.

Please visit Search Engine Land for the full article.

Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.

Please visit Search Engine Land for the full article.

Register now to get your All Access pass for just $149 — or bundle with a two-day workshop for $289!

Please visit Search Engine Land for the full article.

Plus, Google Ads Auto Applied Recommendations explained

Please visit Search Engine Land for the full article.

Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.

Please visit Search Engine Land for the full article.

Broad match modifier will be phased out as part of the change.

Please visit Search Engine Land for the full article.

There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimize your campaigns.

Please visit Search Engine Land for the full article.