Video: Eli Feldblum on the SEO industry maturing through the years
In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years.
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Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and YouTube.
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Digital-first commerce boosts Shopify’s earnings
Meanwhile, physical giant Walmart reports disappointing earnings.
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Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google
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Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
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Google updated metric boundaries for core web vitals in Search Console
You may see more green scores in your core web vitals report in Search Console.
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Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
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Google to transition to parallel tracking for Video ads by April 30
Marketers should check with click tracking providers to ensure data continuity.
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SMX Report is next week… grab your All Access pass now!
Join us next Tuesday, February 23, to learn how to turn raw data into actionable insights that drive traffic, leads, and sales.
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Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
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Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
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Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
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How to audit Core Web Vitals
A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience Update.
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Google goes dark theme and passage ranking sees the light: Friday’s daily brief
Plus, making the case for more Google Search Console data.
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Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app.
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