Category: Search Engine Land

Marketers can now have full control over their ad text with Dynamic Search Ads

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With COVID shifting consumer behavior in 2020, use these trends to find equilibrium in 2021.

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With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.

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Plus, Google goes organic with its hotel search listings

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Plus, local marketing masters and the headless CMS

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Plus, local marketing masters and the headless CMS

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Google opens the door to more hotels by offering free hotel listings, separate from paid results.

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The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions

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Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt

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Longer running news items may be surfaced more for some queries in Google Search.

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Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.

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Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design.

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The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes.

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Plus, how to get your speaking pitches noticed

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You can now see device and platform breakdown in your Google My Business performance reports.

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You can now see device and platform breakdown in your Google My Business performance reports.

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Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks

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Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.

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Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax

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Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.

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