Category: Search Engine Land

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

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Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency.

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Plus, nearly half of TikTok users have purchased something they saw on the platform

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And, customer match is now generally available to all advertisers on Microsoft’s platform.

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Plus, here’s your guide to auditing for Core Web Vitals

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The new treatment will begin in mid-May.

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Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

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Plus, check out our new Google Search Console guide

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The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t.

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Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

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Also, Google released its webspam report for 2020 and the new Google Ads API

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Having match rate data upfront can help to contextualize performance expectations.

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In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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Google updates in-SERP travel planning tools as well

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The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.

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This is an upgrade from version 6.1.0 which was released on April 10, 2021.

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US users can now communicate to Google if you have indexing issues that you cannot figure out.

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But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.

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And, at what point does “disruption” become permanent change?

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The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.

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