How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through Reputation
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Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief
Also an unconfirmed, Google algorithm update, local search features and video SEO.
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Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
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Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.
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Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
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Google events enhancement report updated to show more errors
You may see an increase in the number of errors in this Search Console report as a result of the reporting change.
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Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.
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Video: Justin Abrams on SEO customer success
We also spoke about human experience marketing and the adaptation of technology.
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Google search rankings algorithm check-in; Friday’s daily brief
Local Service Ads Google bug, speeding up images and the value of our old internet companies.
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As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
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Microsoft Bing opens Content Submission API as beta
This now only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.
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