Category: Search Engine Land

Google cuts short names from Google My Business

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Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.

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This update took longer to roll out than previous core updates; we are expecting more from the July 2021 core update.

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If your business currently uses short names, the links and campaigns you have associated with them won’t be affected.

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Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers…

Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.

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Attending SMX Advanced has never been easier or more affordable (and it never will be again). What are you waiting for?

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The decision and Google’s response means it will be easier for publishers to use Google’s ad tech tools and learn from the data.

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Plus, Moz is sold to iContact

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Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.

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When users opt out, advertisers “will receive a string of zeros in place of the identifier.”

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Plus, come work for Search Engine Land and MarTech

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Google is always busy with new features, changes and updates to its local search product.

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The social media platform is also looking into other full-screen ad formats.

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The new certification application form goes live on July 8.

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We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.

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Plus, how speakers can keep their audience awake during presentations.

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But there is more to come, part two of the core update is coming next month – it will be called the July 2021 Core Update.

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Google Search Console improved the regex filter for advanced reporting.

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Also UGC spam, shopping policies, phone calls and more.

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