Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel.
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Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
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Google may suspend merchant sites that show invalid product availability
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
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Google top stories carousel now showing non-AMP listings
Are you noticing your non-AMP pages showing up in this spot now?
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Attend SMX Convert for actionable tactics to boost conversions
Register by July 31 to secure your All Access pass for just $99!
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Finally, Shopify site owners can edit their robots.txt files
The rollout began on Friday and should now be available for all sites.
Please visit Search Engine Land for the full article.
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
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Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
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Video: John Shehata, the Global Vice President at Condé Nast on Search
This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.
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Google limits FAQ rich results to a maximum of two per snippet
You will now see fewer FAQ drop downs in the Google search results.
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Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief
Plus, missed SMX Advanced? Check out the keynote
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Google expands GMB profile editing capabilities in Search and Maps
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
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The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
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Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
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User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
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Google tests article carousel for some author knowledge panels
A new beta feature that highlights articles from journalists.
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Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
Plus, Google Search Console Insights report is now open to all
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Google My Business performance report adding driving direction requests and website visits
This is slowly rolling out, you might not see it show up yet in your Google My Business account.
Please visit Search Engine Land for the full article.