Google Recognizes 50th Anniversary Of Martin Luther King’s “I Have a Dream” Speech
Today’s Google logo is a tribute to Martin Luther Kings Jr.’s historic “I Have a Dream Speech” that was given on August 28, 1963 to a crowd of 250,000 from the steps of the Lincoln Memorial. King’s speech was a call for racial justice and harmony, and became a defining…
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Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites
Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that…
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How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen y…
Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads
Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways …
Shatner’s Tweet Hints That He May Like Bing Just As Much As Bing Likes Captain Kirk
In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded “I hear Google pr Bing helps with that problem” after @Andypops1 tweeted…
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Apple “Embarks” On Another Mapping Acquisition
Last month Apple bought Locationary and Hop Stop. The point of the first was to improve the overall quality of local data for Apple Maps and the second was for mass transit information. Apparently, according to former WSJ reporter Jessica Lessin, Apple has made another buy for transit purposes. The…
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Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More
More cards have come to Google’s predictive search service, Google Now, including information to alert you to your car rentals, concert tickets and a way to set reminders related to TV shows, book releases and more, when you are searching. Car Rentals Google posted the news to its Android…
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Majority Of Mobile Ad Spend To Go To Search — Forecast
In an updated digital and mobile advertising forecast eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly it will lead all other types of mobile advertising, similar to its current position onli…
Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers
China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and…
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Google Logo Honors Claude Debussy On The Occasion Of His 151st Birthday
Today’s Google logo is a melodic and artful animated illustration to honor French composer Claude Debussy on the occasion of his 151st birthday. Set to the tune of Debussy’s popular Clair de Lune, the logo depicts a riverside scene on a moonlit night as silhouettes of cars, bicycles,…
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Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording
Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – Can you Trust Google?,” embedded a voice mail recording a Google AdWords account manager unknowingly left for a client. Presumably thinking he’d…
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Google Provides FAQ About Authorship, From Blocking To No Mascots
Trying to get your head around Google authorship? The Google Webmaster Central blog has posted a new FAQ designed to provide some answers. What Qualifies For Authorship? What pages can have authorship applied to them? Criteria include the page actually…
Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile…
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Bing Asks Users To Submit Photos For Their Hometown Homepage Photo Contest
In partnership with Discovery Communications, Bing is honoring World Photography Day with a Hometown Homepage Photo Contest. According to the announcement, Bing wants, “Images that highlight and capture the beauty of your hometown.” Starting today through September 3, Bing is asking…
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With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts
Last year Google was embroiled in controversy over its circumvention of the Safari browser’s cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago. The FTC summarizes the facts that…
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Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About
Behold a brilliant display of Google AdWords advertising policy violations: This ad was spotted by Luke Alley from Avalaunch Media. As it turns out, Alley unearthed a deep pit teeming with ad violations. Search for “facebook support” on Google, and you’ll quickly see the ads are…
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Google Goes Down Briefly
It wasn’t you. It was Google. Specifically, Google.com went down around 3:50pm PT for about five minutes, a very rare occurrence. Other Google services also appear to have had issues. We’ll update if we hear more, but it appears back now. It certainly sparked brief panic on Twitter….
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Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up
In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported…
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Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users
Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over….
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Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However…
What does a webmaster do when they receive a manual action from Google telling them they have a penalty because of paid or bad links pointing to their site? Google has told us back in June that you should use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing…
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