Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue
Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in…
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Marin Software Adds Support For Google Shopping Campaigns
Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creati…
Bing Adds School Ratings To Search Results
Microsoft Bing has announced they’ve added a new feature to the school snapshot boxes on the right hand panel – the school’s rating. They’ve added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools…
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Microsoft Bing Provides Their Right To Be Forgotten Form
Over six weeks after Google launched their form for Europeans who want to make their Right To Be Forgotten request, Microsoft Bing has launched theirs over here. The form does differ from Google’s but both Google and Bing, as well as other search engines, have the obligation to follow the…
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Blogger Fined By French Court Because Negative Restaurant Review Was Too Prominent In Google
A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The review/post has since been removed but can be v…
Google Webmaster Tools Updates Robots.txt Testing Tool
Google announced they have updated their robots.txt testing tool in Webmaster Tools. The update brings you a few more features including: (1) Highlights which line in your robots.txt file is blocking a specific page. (2) Make test changes to the robots…
Google Finally Adds Bitcoin Conversion Search
Following in the footsteps of both Yandex and Bing, Google has finally added Bitcoin currency conversion to their knowledge graph/one box results. If you search for a conversion for Bitcoin, you will get the answer: TechCrunch reports Google has partne…
Bing Admits They Need To Do Better With Webmaster Communication
In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively…
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RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise
After slowing down after the holiday season, US paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG’s quarterly report. Ad spend rose 23 percent year-over-year among RKG’s retail-heavy client base. Both Google and Bing saw…
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Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014….
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Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.
Flash, Adobe’s multimedia based web site technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their…
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Bing & Cortana To Get Academic Search Integration At A Whole New Level
Microsoft shared details about their future plans for deeply integrating academic data/search into the Bing search engine. Starting this Fall, Microsoft said they “will be able to point the way to a wealth of information from the academic community.” Microsoft explained that currently…
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Now Link Google My Business And AdWords, Get Account-Level Location Extensions
Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called …
Google’s Quality Rating Guide Leaked Again; Here Is Version Five
Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page…
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Google Making Maps App More Competitive With Yelp
Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy …
Google Officially Launches Webmaster Tools International Targeting
Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. Th…
Apple Maps To Offer Choice Of Google, Others For Directions
According to Cult of Mac Apple is doing something very interesting with iOS 8 Maps. It’s giving people a choice of apps to use for directions. A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app…
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New Google AdWords PLA Test Groups Products By Price
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks —…
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Google Solicits Feedback On Right To Be Forgotten
Google’s implementation of the EU’s new Right To Be Forgotten mandate has been difficult, to say the least. Which is why Google may have decided to now solicit feedback on their implementation through a new Advisory Council. Google released a page at google.com/advisorycouncil that is…
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Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten
Writing today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate as well as the difficulties in implementing the law, including naming some criteria where removals…
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