Google AdWords Click To Text Ads
As I reported at Search Engine Land late Friday, Google is testing a new AdWords ad extension that allows searchers to text information to the advertiser through the AdWords ad…
Google AdWords testing click to SMS ad extension
Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is testing an ad format that lets your prospect message you.
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It’s Official: Google AdWords Labels Are Going Green
We’ve been reporting about the green AdWords ad label for months now and also reported yesterday about a huge increase in the number of searchers seeing the green ad label…
Official: Google is rolling out green “Ad” label globally
Yellow is out, green is in for text ads in Google search results.
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Google AdWords Green Ad Label Test Reaching More Users
Two months ago, we began reporting about the green AdWords ad label and how Google was testing it. Well, it seems Google has expanded that test. In the past 24 hours, I have received countless emails, tweets…
Here’s a script to track your AdWords spend every hour of the day
Former Googler Daniel Gilbert shares a script from Brainlabs that will send you an email every hour with your AdWords spend.
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Google Shopping / Product Ads Tests Filters
Merkle spotted Google testing a new product / shopping ad listing format that adds filter buttons below the product carousel.
I tried to replicate it myself but I did not get the filter icons…
Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
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Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
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10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
The post 10 ways to get ready for the new AdWords appeared f…
Google AdWords Integrates With Salesforce For Offline Conversions
Google announced they now integrate with Salesforce to produce offline conversion metrics…
Google launches AdWords conversion data import solution for Salesforce
Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
The post Can you manage your inventory with Google Shopping? appeared first on Search Engine Land…
With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
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AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
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How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
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3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
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Brand queries: the AdWords performance illusion
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.
The post Brand queries: the AdWords performance illusion appea…
Share conversions and remarketing lists across paid search accounts
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplic…