Official: Google AdWords Carousel Swipable Price Extensions
We saw this coming months ago – Google is bringing the swipable carousel cards to the AdWords snippets…
Google formally changes AdWords price extension format to swipeable cards
Price extensions are also rolling out for more languages and currencies.
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Coaxing smarter paid search bidding decisions out of sparse conversion data
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.
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See how Google is showing even more Shopping Ads on desktop this season
On product queries, product listing ads are dominating over text ads.
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Carousels of Google Shopping ads spotted on YouTube
Testing an expansion of Shopping Ads on YouTube.
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You Can Disable Your Google AdWords Automated Ad Extensions
Cassie from Google said in the Google AdWords Help forums that you can now disable automated ad extensions directly from the AdWords interface.
I guess this is a new feature and you were not able to disable the feature, the automated ad extensions…
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Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
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5 ingredients for writing the perfect expanded text ad
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
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Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
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Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
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Hot off the presses: Make heat maps for device performance
See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs.
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Google AdWords Managed Access Levels To Get Administrative Access In Weeks
This is a PSA, Google is going to be upgrading all the managed access levels, i.e. “Managed-Read only” and “Managed-Standard” access levels in AdWords to “Administrative” access level on November 14…
Bug: Google Emails AdWords Partners, You’ve Lost Your Search Ads Specializations
Google has sent out emails to many Google Partners last night saying they’ve lost their AdWords search ads specialization and they have to retake their exams to become certified again…
Due to a bug, AdWords Partners are told their Search Ad specializations have expired
The bug is also affecting company specialization data in Partner accounts.
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Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
Still, mobile spend increased significantly year-over-year, and Google product listing ads continue to drive growth.
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Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
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Criteo launches Predictive Search to automate Google Shopping campaign optimizations
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
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Google AdWords To Show All Shared Reports Within Account By Default
Google announced on Google+ that they are changing the behavior of the reporting section within AdWords to show all shared reports under the account to all users by default.
Google said…
Google AdWords Launches Affiliate Location Extensions
We saw signs of this coming a couple days ago and now it is official. Google announced on Google+ that they are launching affiliate location extensions in the US…
The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
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