AdWords Expanded Text Ads could get even longer with second description line test
A new test doubles the number of characters available in text ad descriptions.
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Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
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Google AdMob Asks Why Publishers Aren’t Using Interstitials
I received an email the other day from AdMob, the company Google acquired that powers ads within native mobile apps. The email asked me why am I not using interstitials in my apps. It then gave me several answers that I could choose from…
Emojis In Google AdWords Titles
Thomas shared a screen shot with me on Twitter of emojis showing up in the Google AdWords ads on Google Germany for a query on [autohaus mainz]. I was finally able to replicate it and I do see emojis cars in one of the AdWords ads titles…
Google AdWords Price Extensions Now On All Devices Including Desktop
When Google launched price extensions for AdWords last year, it was just for mobile devices. Shortly after…
AdWords Price Extensions now live on all devices
Show prices for types of products and services in text ad extensions on desktop as well as mobile.
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Sharing is caring: Click share and post-holiday shopping success
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
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How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.
A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
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Google: New Ad Label Doesn’t Confuse Searchers
As you know, yesterday, Google began rolling out the new green outlined ad label for the AdWords ads. The difference is pretty basic.
Here is the old label:
Here is the new label:
Not a huge difference…
Official: Google’s green outlined “Ad” label replacing solid green version
The new label for search text ads is now rolling out globally.
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7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
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Google AdWords Rolling Out New Green Outlined Ad Label?
Google may be rolling out a new AdWords ad label now, the one we spotted a month ago, the green outlined ad label. I received dozens of notifications about this new ad label in the past 24 hours and those reports are increasing…
Keeping an eye (or three) on your AdWords competitors
Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to.
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How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
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Google is showing multiple ad extension types in a single swipeable carousel
In a new experiment, swipeable cards feature sitelinks, callouts, ratings and more in a mobile text ad.
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Google AdWords Displaying More Product Shopping Ads?
I don’t follow the user interface for Google AdWords shopping, product listing ads, too closely but Kurt Leitinger said Google is now showing more product ads in the search results page. He shared a screen shot that almost looks similar to what I see …
7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.
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Google Data Studio beefs up AdWords MCC integration
A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting.
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Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.
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