Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
The post Fishing for B2B success: How to use AdWords to “land a big one” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
The post The Election: More searchers, more opportunities appeared first on Search Engine Land.
Please visit Search Engine Land for the full …
Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
The post Big changes to device bidding In AdWords: What could they m…
Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
The post Five insights your paid search tea…
Lots of Stuff in the Pipeline for Search Console!
More than 90 days worth of data, featured snippets analysis, and more is coming to Search Console.
read more
Vanity TLD Domain Names Don’t Impart a Ranking Boost
Last week I highlighted a story from Search Engine Land where the writer claimed that a lawyer who switched to .attorney saw a big ranking boost.
read more
Here’s a script to track your AdWords spend every hour of the day
Former Googler Daniel Gilbert shares a script from Brainlabs that will send you an email every hour with your AdWords spend.
The post Here’s a script to track your AdWords spend every hour of the day appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine.
The post 12 things successful PPC managers do in the morning appeared first on …
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store.
Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
The post Broad match: What is it good for? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Will Search Engines Fall To AI?
With the advent of AI in our daily lives, do search engines need to fear for their future? Cedric Chambaz gives us his view.
Post from Cedric Chambaz
Filing Bogus Spam Reports on Your Competitors is a Boneheaded Idea, Google Confirms
Remember a few months ago when Google said that they keep track of users who submit good, real, honest spam reports? And that those reports get prioritized?
read more
10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
The post 10 ways to get ready for the new AdWords appeared f…
Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
The post Two tried and true methods to make social media impact SEO appeared first on S…
SEMPO announces its newly elected Board of Directors & Officers
Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association’s board.
The post SEMPO announces its newly elected Board of Directors & Officers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How Much Do You Trust Fancy New TLDs?
Here’s a curious little article published in Search Engine Land recently.
read more
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
The post Can you manage your inventory with Google Shopping? appeared first on Search Engine Land…
AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
The post AdWords’ new extra headline: 7 ways to make the most of it appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
The post Decision trees for SEM segmentation appeared first on Search Engine Land.
Pl…
3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engin…