SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
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Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
The post Getting to the bottom of Google expanded text ad CTR a…
AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more
Three new features arrive for small businesses using Google’s automated ad service.
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Should you hitch your campaigns onto the sporting bandwagon?
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.
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Things Go From Bad to Worse For Keyword Planner
Google’s Keyword Planner, an AdWords tool, is now restricting the amount of data available to non-advertiser or low budget accounts.
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Here’s an AdWords script to apply shared campaign negative lists everywhere
Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that!
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AMP is Awesome, but Doesn’t Cause a Rankings Boost!
Google is just ALL about AMP lately. And the rumor mill always seems to posit that what Google likes, it gives a SERPs boost to.
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Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
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So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
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How to get the old Google Keyword Planner volume data
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.
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Expand all your AdWords ads in 30 seconds flat
Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions.
The post Expand all your AdWords ads in 30 seconds flat appear…
Worth its Weight in Clicks
Webmasters all over the world can’t wrap their heads around some of Google’s data reporting. And it’s not surprising, because some of those reports are pretty difficult to understand.
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Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
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Quiz: How well do you know these 25 SEO acronyms?
SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place.
How to use device bid adjustments, straight from Google
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
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5 annoying AdWords bugs only the pros know
AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
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Color Me Surprised: Links Are Still *Incredibly Important*
Despite all the predictions that links will get less and less important for rankings, there’s no proof it’s actually going to happen any time soon.
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Three of the most important data segmentations for any Google paid search analysis
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
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Whatever Happened to Negative SEO?
Some users of WebmasterWorld observe that negative SEO attempts seem to be on the decline – is that true?
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New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
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