5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.
Please visit Search Engine …
Removing duplicates in Yext: still a hands-on process
Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform.
The post Removing duplicates in Yext: still a hands-on process appeared first…
Here’s an AdWords script to fill empty ad groups
Columnist Daniel Gilbert of Brainlabs makes sure you don’t lose traffic due to missing ads.
The post Here’s an AdWords script to fill empty ad groups appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.
The post PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services appeared first o…
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
The post How do our biases impact PPC performance? appeared first on Search Engine Land.
Please visit…
How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success.
Five most interesting search news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
The post Ad customizers just got a whole lot more powerful appeared first on Search Engine La…
The future of paid search buying
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.
The post The future of paid search buying appeared first on Search Engine Land.
Please visit Search Engine Land for the full art…
Images Are Appearing in Mobile Sitelinks
It’s just like it sounds – images in text ads are appearing as sitelinks in Google.
read more
3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
The post 3 next-level Yelp tricks for business owners appeared first on Search Engine Land.
Please visit Search Engine Land …
Individual Sitelinks are Back, Baby
The row of sitelinks at the bottom of listings that appear for generic queries has returned. Gary Illyes’s comments seem to imply that their removal was a bug.
read more
Why SMBs should spend more of their budget on online marketing in 2017
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
The post Why SMBs should spend more of their budget on online marketing in 201…
Five most important search marketing news stories of the week
This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?
Thirteen things marketers want to know about expanded text ads, direct from Google
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.
The post Thirteen things marketers want to know about expanded text ads, direct from Google…
Bing? Mobile? Pssshaw!
Christi Olson from Bing has said that they “have no plans to do a Bing ‘mobile first’ index.”
read more
Boost your conversion rate by 45% today… no, really!
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.
The post Boost your conversion rate by 45% today… no, really! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Coaxing smarter paid search bidding decisions out of sparse conversion data
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.
The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared fir…
‘Tis the season: 6 ways to prepare for holiday shoppers
Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.
The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Mobile-First Index Experiment Begins
Google has already started testing the waters for its mobile-first index – what do we need to know?
read more