Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.
JavaScript & SEO: The Definitive Resource List
Learn all about JavaScript and SEO with this comprehensive list of resources on all aspects of crawling, indexing, and ranking JavaScript in search engines. Includes links to tests, case studies, presentations, and official documentation.
Post from Barry Adams
4 local SEO strategies for small and medium businesses
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.
Common Pitfalls of E-Commerce SEO: Duplicate Content
Duplicate content is one of the most common SEO pitfalls that many e-commerce sites struggle with.
How can you determine your website’s authority, and what can you do to improve it?
The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.
How videos generate quick SEO results
You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.
The 2018 guide to rich results in search
Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. In this guide, we’ll look at what’s new with rich results in 2018, as well as how to give yourself the best chance of getting them.
How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages
Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation in 2018.
Read the full article here How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2018 Shaun Anderson https://www.hobo-web.co.uk/
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8 tips for boosting the speed of your WordPress site
Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. If you have a WordPress site, there are a number of easy and effective methods you can use that will significantly increase your site’s loading speed.
How to deliver a data-driven search marketing strategy using customer intent trends
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.
Does “search satisfaction” matter more than click-through rate in SEO?
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks – and search is no exception. But to truly understand how Google interprets “success” in search results, we need to understand something called search satisfaction.
The 2018 guide to free SEO training courses online
Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you’re new to this environment, or have new team members that need to be trained up, we’ve outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level.
How to check your Domain Authority: 4 tools to use
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores.
The rise of Answer Engine Optimization: Why voice search matters
The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or answer engine optimization. So how does AEO differ from the time-tested discipline of SEO? Why is it important? And how can SEOs go about optimizing for answer engines?
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data – and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data.
How To Handle Out Of Stock Product Pages on An Ecommerce Shop For SEO Benefits
John Mueller from Google gave us all some tips on what Google expects to see from e-commerce sites they rank in their index. The question is; what to do with “out of stock” pages? We have 3 scenarios with out of stock pages: the product is permanently out of stock and never going to be in […]
Read the full article here How To Handle Out Of Stock Product Pages on An Ecommerce Shop For SEO Benefits
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2018 Shaun Anderson https://www.hobo-web.co.uk/
Follow me on Twitter here:
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it … read more
The best tools for automating your SEO
SEO automation means making the search engine optimization process automatic through the use of tools, software and other programs that reduce human labor. If you’re thinking of automating your SEO, here are some of the best tools that can help you with specific areas.
Long Tail Brand Queries
Looking to own more of your brand search? Long tail queries provide a key area of opportunity for brands to provide consumers additional information. Find out how to maximise the opportunity in this post from Hannah Thorpe.
Post from Hannah Thorpe
The future of visual search and what it means for SEO companies
Thanks to the vast resources at the disposal of companies like Google, visual search is finally becoming viable. How, then, will SEO evolve as visual search develops? And how soon until SEO companies have to master visual search optimization?