SEO strategies and keyword rankings: mobile versus desktop
Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you should separate your keyword strategies for each device, and shares quick tips for consideration
5 Digital Marketing Tips for Local and Small Businesses
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Let me start off by saying that digital marketing for local and small businesses does not need to be difficult.
Will ASOS’ visual search tool revolutionize the retail industry?
The visual search ecosystem is growing rapidly, with innovations from Google, Amazon, eBay, AliExpress and Wayfair. And 1 year on from the launch of ASOS’ Style Match tool, Andrew Charlton reviews how to prepare for an visual-search future.
How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it. Simon Ensor offers a refresh on some key actions you can undertake to improve bounce rate for your site.
Study: state of mobile page speed in Ireland
This study from April 2018 shows how well the 100 most popular websites in Ireland perform when it comes to mobile speed. With the homepage taken as a benchmark and compare how they perform against Google’s recommendations on speed, page size, requests and more.
Post from Gustavo Pelogia
Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs
Google is changing into an increasingly intuitive and rich feature-led tool in 2018 and keyword research has become a process of adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs, writes Luke Richards.
The best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword … read more
Consumers lose trust in businesses with inaccurate NAP
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat.
Site speed for in-house marketers: Creating a culture of performance
Your customers are impatient Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load, while Akamai found that 79% of online shoppers who experience a dissatisfying visit are unlikely […]
The post Site speed for in-house marketers: Creating a culture of performance appeared first on Builtvisible.
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we … read more
Hourly Rank Tracking Experiment: Negative Queries
Do negative queries have influence on rankings of a site? I decided to run a test and check if hourly rank tracking for a phrase like [generic keyword] -[brand] would influence the rankings of said brand in the [generic keyword] …
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Post from Xenia Volynchuk
How to select the best caching solution for WordPress
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. … read more
How to force Google to recrawl your website
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.
Free, easy access link building
Allow me to make some assumptions for as to why you’re reading this: You’re an agency marketer or in-house stakeholder in charge of planning and executing off-site optimisation You have experienced, or know, that content only link building is typically high investment, high return. But it holds at least some risk, even if you avoid […]
The post Free, easy access link building appeared first on Builtvisible.
How to integrate SEO into the translation process to maximize global success
When expanding internationally, there is common misconception that SEO, and in particular technical SEO, should be done once the website has been … read more
Six Hreflang tag pitfalls to watch out for on e-commerce websites
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you … read more
SEO basics: The top 8 mistakes that rookies (and new businesses) make
By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize their site and their content, you can steer clear of the most common mistakes and oversights, implement best practices, and fast track your search visibility success. Here are eight missteps you’ll want to avoid.
14 essential WordPress plugins to improve SEO
SEO is often a long and convoluted process which takes time, dedication and expertise. Therefore, anything that can simplify or speed up aspects of a campaign are welcome additions. If your website is hosted on a Wordpress CMS, then you are fortunate enough to have access to a plethora of handy plugins. Here are the 14 plugins we think are must-haves for SEO.
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.