IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
A forward-looking history of link building
Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes them so important?
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
The 5 SEO mistakes holding your ecommerce site back right now
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the … read more
15 actionable SEO tips to improve your search rankings
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
Are keywords still relevant to SEO in 2018?
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
How to Give Searchers What They Need, Not Just Linkbait
So often we can get caught up in building out huge resources.
Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching?…Th…
The SEO’s essential guide to web technology
As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the web – both for more effective collaboration with developers, and to aid in technical detective work, problem detection and prevention. Web tech can be complex and intimidating, but this guide will help make things a little easier.
Happening Now: The FREE Digital Transformation Conference
Disclosure – “I am NOT affiliated with this event.” Shaun Anderson, Hobo This is interesting – the Digital Transformation Conference. A free online conference – happening right now and for the rest of the day. There are some good speakers talking about SEO, analytics, web apps, log file analysis and more. It’s kicking off NOW […]
Read the full article here Happening Now: The FREE Digital Transformation Conference
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2018 Shaun Anderson https://www.hobo-web.co.uk/
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Three SEO issues that your SEO report needs to include (but you probably overlook)
Good SEO reporting is tough. There’s so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable advice.
Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.
JavaScript & SEO: The Definitive Resource List
Learn all about JavaScript and SEO with this comprehensive list of resources on all aspects of crawling, indexing, and ranking JavaScript in search engines. Includes links to tests, case studies, presentations, and official documentation.
Post from Barry Adams
4 local SEO strategies for small and medium businesses
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.
Common Pitfalls of E-Commerce SEO: Duplicate Content
Duplicate content is one of the most common SEO pitfalls that many e-commerce sites struggle with.
How can you determine your website’s authority, and what can you do to improve it?
The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.
How videos generate quick SEO results
You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.
The 2018 guide to rich results in search
Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. In this guide, we’ll look at what’s new with rich results in 2018, as well as how to give yourself the best chance of getting them.
How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages
Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation in 2018.
Read the full article here How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2018 Shaun Anderson https://www.hobo-web.co.uk/
Follow me on Twitter here:
8 tips for boosting the speed of your WordPress site
Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. If you have a WordPress site, there are a number of easy and effective methods you can use that will significantly increase your site’s loading speed.