The best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword … read more
Consumers lose trust in businesses with inaccurate NAP
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat.
Site speed for in-house marketers: Creating a culture of performance
Your customers are impatient Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load, while Akamai found that 79% of online shoppers who experience a dissatisfying visit are unlikely […]
The post Site speed for in-house marketers: Creating a culture of performance appeared first on Builtvisible.
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we … read more
Hourly Rank Tracking Experiment: Negative Queries
Do negative queries have influence on rankings of a site? I decided to run a test and check if hourly rank tracking for a phrase like [generic keyword] -[brand] would influence the rankings of said brand in the [generic keyword] …
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Post from Xenia Volynchuk
How to select the best caching solution for WordPress
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. … read more
How to force Google to recrawl your website
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.
Free, easy access link building
Allow me to make some assumptions for as to why you’re reading this: You’re an agency marketer or in-house stakeholder in charge of planning and executing off-site optimisation You have experienced, or know, that content only link building is typically high investment, high return. But it holds at least some risk, even if you avoid […]
The post Free, easy access link building appeared first on Builtvisible.
How to integrate SEO into the translation process to maximize global success
When expanding internationally, there is common misconception that SEO, and in particular technical SEO, should be done once the website has been … read more
Six Hreflang tag pitfalls to watch out for on e-commerce websites
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you … read more
SEO basics: The top 8 mistakes that rookies (and new businesses) make
By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize their site and their content, you can steer clear of the most common mistakes and oversights, implement best practices, and fast track your search visibility success. Here are eight missteps you’ll want to avoid.
14 essential WordPress plugins to improve SEO
SEO is often a long and convoluted process which takes time, dedication and expertise. Therefore, anything that can simplify or speed up aspects of a campaign are welcome additions. If your website is hosted on a Wordpress CMS, then you are fortunate enough to have access to a plethora of handy plugins. Here are the 14 plugins we think are must-haves for SEO.
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that all websites should migrate to HTTPS, few website owners took it as a direct instruction. Fast-forward to 2018, however, and things are looking very different. So what is the state of HTTPS in 2018, and why should you migrate?
Mobile-First Indexing: The Debrief
Recently, Google officially announced the roll out of mobile-first indexing. This reportedly went into effect on March 27. This isn’t surprising news, since Google has been targeting early 2018 for the roll out, but we found a few points in the announcement that caught our eyes here at Seer.…
The post Mobile-First Indexing: The Debrief appeared first on Seer Interactive.
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over.
5 ways to make your website stand out in the SERPs
Today’s SERPs are a far cry from the humble list of ten results and handful of sponsored links that Google started out with. So how can we ensure our content is best suited to Google’s ever-more intuitive results pages? And how can we make it stand out there?
Technical SEO vs content marketing: Which should SEOs focus on?
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true; the two elements work hand-in-hand on a website to support its organic successes.
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here’s a quick guide to why they’re so important, and the six kinds that you should prioritize for SEO.