Search basics: the difference between URL structure and Information Architecture
I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA).
How to create an optimized career page for your website
We look closer at the do’s and don’ts on how to create an SEO optimized career page for your website.
How to plan content marketing for an ecommerce business
We discuss an effective content marketing strategy to boost sales and retain customers for your ecommerce business.
The Page Speed update: what SEOs need to know
Google now uses real user measurements to assess mobile page speed. Aleh Barysevich performed an experiment to measure what impact this change, and the Speed Update in general, has on mobile SERPs.
Gear up your paid social plan for Q4
Paid social is likely to have a significant impact on your overall efforts in Q4 – not only in building the funnel but actually delivering end-of-the-funnel conversions. It’s important to get started on any campaigns now to set yourself up for success.
Is it important for SEO to rank first in 2018?
How important is it in 2018 to rank first in search rankings? Here’s everything you need to consider as SEO changes.
Catering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are.…
The post Catering to Your Audience’s Interests Through Tangential Content appeared first on Seer Interactive.
Catering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are.…
The post Catering to Your Audience’s Interests Through Tangential Content appeared first on Seer Interactive.
Key takeaways from Google’s latest algorithm update
We’re looking at Google’s latest algorithm update.
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Research finds B2B audiences discover content through search
B2B buyers prefer search as their online channel of choice to find business content, according to recent research from Clutch.
27 Resources to Help You Create an Amazing SEO Strategy
Devising and executing an SEO strategy is a complex affair. Here are 27 resources to help you come to grips with all aspects of SEO and enable you to create and implement an effective strategy to drive your site’s rankings in organic search.
Post from Susan Saurel
Building visual reporting in Google Sheets
If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
How to be More Efficient in your Digital Marketing Role
Looking to increase your productivity? Here are our top tips for improving efficiency and maximising your daily output in your digital marketing role.
Post from Hannah Thorpe
Three ways to maximize the SEO impact of user-generated content
If properly adapted, user-generated content could be a real benefit to your website. We discuss three ways how you can maximize the SEO impact.
The State of Google Images and Visual Search
Gianluca offers readers not only a truthful portrait of the state of Images and Visual Search but also actionable ideas you can implement in your SEO strategy right now and a glimpse of what the future of a fully integrated Voice + Visual Search will be. Read the details on State of Digital.
Post from Gianluca Fiorelli
How to blend SEO and creativity for content marketing success
We discuss the best ways to combine creativity with SEO success as there is no reason why these two can’t go hand in hand together.
SEO 101: 11 tips you need to know when you optimize your site
SEO can help you increase the traffic to your site and improve the user experience. Here’s how to start optimizing your pages.