On-site SEO for international brands, do’s and don’ts
Do’s and don’t of how best to do SEO for your international sites. Everything from details of keyword search to implementing “hreflang” with HTML tags, HTTP headers, and Sitemap.
How to drive clicks through effective meta descriptions
Six ways to write better meta descriptions to generate more traffic to your page. Meta descriptions are sometimes overlooked in catchy titles and compelling, keyword-heavy content, but are just as key to snagging readers’ attention.
4 specific strategies for finding LSI keywords that’ll boost your SEO
LSI (latent semantic indexing) keywords can be highly advantageous for boosting SEO. Here are 4 tips for finding the best ones to use.
Why and how you should implement speakable (and connected) markup now
What is speakable markup and is it something you need to think about using? Find out why to use it, and more importantly, HOW, in this article from John Warner.
Post from John Warner
The State of SEO survey highlights – SEO enters the mainstream
In a survey of 30,000 UK marketers of their views on SEO, it seems SEO is entering the mainstream.
Round up of all things SEO @BrightonSEO
Notes from BrightonSEO 2018: an overview of the sessions, quotes for participants, and key takeaways from the event.
How to migrate web hosts without losing SEO
A step-by-step guide one how to choose your new hosting platform, create a backup, migrate your web host, and update DNS records without losing any SEO value.
How to make the most of internal linking for higher rankings and improved organic search visibility
A how-to guide on internal linking, with code snippets and tools, to get higher rankings and improved organic search visibility for a website.
How WordPress errors can negatively affect your SEO
An overview of the most common WordPress errors, what they are, and how they negatively affect SEO: 404 not found, 500 internal server, 502 bad gateway, 504 gateway timeout.
The rise and fall and rise of SEO: notes on Brighton SEO 2018
Notes from Brighton SEO 2018: the ups and downs of SEO over the years, and what to expect at this year’s sessions.
How using a VPN can benefit SEO
Benefits of using a VPN for better SEO: understanding local searches, protecting privacy, more protective work, and an overall more stable and secure experience.
Marginal losses: the hidden reason your SEO performance is lagging
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Without a structured testing program, our experience shows that it’s very likely that most SEO efforts are at best taking two steps forward and one step back by routinely deploying changes that make things worse.
What is social media listening (and how it can help your SEO)
Social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? Social listening is the key.
Why PPC and SEO need to work together
How do you find the right blend of PPC and SEO, ensuring you get the most out of both? This article sets you up for success.
Link building in 2018 (and beyond): 6 techniques that work
Six link building techniques that are still working in 2018 and will be just as effective in the foreseeable future.
What We Learned in August 2018: The Digital Marketing Month in a Minute
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The average Briton spends over 2 hours online per day
Several fascinating findings were revealed in Ofcom’s annual review of the UK communications sector.
Best tools for monitoring backlinks
A great link building strategy works wonders for the SEO performance of a website. If not monitored properly, the presence of bad quality links on the website can ruin the online reputation of the site as it can be identified as a black hat SEO move. In this post, we review some of the top SEO tools for monitoring backlinks.
7 Off-Page SEO Techniques to Build Your Website’s Reputation and Visibility
Tips for moving beyond internal SEO to build links and reputation across external sites.
Featured Snippets: Tips and tricks on reaching the top
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Most companies with a presence on Google will have an interest in appearing at the top of search results.
Page title optimization – the Holy Grail
Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. They help search engines understand what your page is about and determine first impression of visitors. Here we cover best writing practices for page title optimization.