New research: The Era of Ecommerce
New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.
Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms — when and where they want to look. Search marketing gets you found.
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet the new challenges it brings.
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data.
Agencies: Stop talking about links, and start talking about ROI
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of content, which on the surface look exciting and impactful. But the trouble is this: whenever you try to pin down the exact ROI of these campaigns, […]
The post Agencies: Stop talking about links, and start talking about ROI appeared first on Builtvisible.
7 common SEO mistakes most WordPress bloggers make
What not to do: WordPress mistakes that can negatively affect your blog’s SEO.
Announcing Full-Funnel Testing – testing SEO and CRO at the same time
Until now it’s not been possible to measure the impact of SEO and CRO at the same time. Today we’re proud to announce a new feature of Distilled’s Optimisation Delivery Network that we’re calling full funnel testing.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website’s ranking. Paid backlinks are a great way to get caught right in the unethical act. Here’s why you can’t get away with it.
Recent Search Results Findings: Your SERP Features Roundup
The Seer team keeps a running doc of Google search features and oddities, which we collectively update any time we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date info…
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates.
On-site SEO for international brands, do’s and don’ts
Do’s and don’t of how best to do SEO for your international sites. Everything from details of keyword search to implementing “hreflang” with HTML tags, HTTP headers, and Sitemap.
How to drive clicks through effective meta descriptions
Six ways to write better meta descriptions to generate more traffic to your page. Meta descriptions are sometimes overlooked in catchy titles and compelling, keyword-heavy content, but are just as key to snagging readers’ attention.
4 specific strategies for finding LSI keywords that’ll boost your SEO
LSI (latent semantic indexing) keywords can be highly advantageous for boosting SEO. Here are 4 tips for finding the best ones to use.
Why and how you should implement speakable (and connected) markup now
What is speakable markup and is it something you need to think about using? Find out why to use it, and more importantly, HOW, in this article from John Warner.
Post from John Warner
The State of SEO survey highlights – SEO enters the mainstream
In a survey of 30,000 UK marketers of their views on SEO, it seems SEO is entering the mainstream.
Round up of all things SEO @BrightonSEO
Notes from BrightonSEO 2018: an overview of the sessions, quotes for participants, and key takeaways from the event.
How to migrate web hosts without losing SEO
A step-by-step guide one how to choose your new hosting platform, create a backup, migrate your web host, and update DNS records without losing any SEO value.
How to make the most of internal linking for higher rankings and improved organic search visibility
A how-to guide on internal linking, with code snippets and tools, to get higher rankings and improved organic search visibility for a website.
How WordPress errors can negatively affect your SEO
An overview of the most common WordPress errors, what they are, and how they negatively affect SEO: 404 not found, 500 internal server, 502 bad gateway, 504 gateway timeout.