Algorithm Analysis In The Age of Embeddings
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […]
The post Algorithm Analysis In The Age of Embeddings first appeared on Blind Five Year Old.
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
The post An updated look at Alpha-Beta in a world of close variants appeared first on Search Engine Watch.
Pinterest on visual search: key takeaways
Notes from Michael Akkerman, Global Head of Pinterest Partners Program: discovery over search, audience engagement over size, time well-spent, communities.
The post Pinterest on visual search: key takeaways appeared first on Search Engine Watch.
Voice search and local SEO: How to get started?
There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent.
The post Voice search and local SEO: How to get started? appeared first on Search Engine Watch.
How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
The post How to optimize your Instagram account for search engines appeared first on Search Engine Watch.
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?
The post Why Wikipedia is still visible across Google’s SERPs in 2018 appeared first on Search Engine Watch.
Organic reputation management & brand protection
Guidelines for understanding, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and as many days of data as possible.
Organic reputation management & brand protection
Guidelines for understanding, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and as many days of data as possible.
The post Organic reputation management & brand protection appeared first on Search Engine Watch.
What startups need to know about SEO and domain names
Tips and tools for startups who are choosing domain names, keywords, and types of content in order to improve their companies’ online reputation.
What startups need to know about SEO and domain names
Tips and tools for startups who are choosing domain names, keywords, and types of content in order to improve their companies’ online reputation.
The post What startups need to know about SEO and domain names appeared first on Search Engine Watch.
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who’ve already signed on to participate in Tim Berners-Lee’s efforts to create a contract for the web.
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who’ve already signed on to participate in Tim Berners-Lee’s efforts to create a contract for the web.
The post Google and Facebook back Berners-Lee’s Case #ForTheWeb appeared first on Search Engine Watch.
5 Marketing Dashboard Templates to Start Building Your Dashboarding Empire
How much of your time is spent on reporting? Here are five marketing dashboard templates you can use to streamline reporting.
Post from Sam Marsden
Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
The post Branded search vs direct search: How to optimize for brand-driven queries appeared first on Search Engine Watch.
Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
The post Data on why retail icon Sears fell in new ecommerce economy appeared first on Search Engine Watch.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
Why a well-crafted SEO strategy is imperative for the holidays
What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls to avoid.
The post Why a well-crafted SEO strategy is imperative for the holidays appeared first on Search Engine Watch.