Case study: How creative content increased traffic to key pages by 70% year on year
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As the year draws to a close we are looking back at the year’s greatest achievements.
Six most common travel SEO mistakes to get right in 2019
In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes and fixes.
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Content marketing for Google SERPs in 2019
As CTR and organic steadily drop, how can we compete in SERPs in 2019? “Zero results” update, mobile, featured snippets, and Google’s “biases.”
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E-commerce SEO: guide on when to create and optimise new categories pages
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Without considering a website’s homepage, category pages on e-commerce sites generate most of your organic traffic – are any of you surprised by this statement?
Four tools to discover and optimize for related keywords
SEO moved beyond exact keyword matching long ago. We need content that includes related concepts, satisfies intent and provides value. Keyword tools with something new to bring to the table for understanding topics, expanding keyword lists, and diversifying organic rankings.
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14 ranking signals you need to optimize for in 2019
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.
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How to increase page speed to improve SEO results
Is your site’s page load time having a negative impact on SEO? Don’t sweat! Here are 5 ways to strengthen your page speed scores to improve SEO results.
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Things that hurt your SEO rankings and how to fix them, part 2
Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO rankings.
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An introduction to HTTP/2 for SEOs
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In the mid 90s there was a famous incident where an email administrator at a US University fielded a phone call from a professor who was complaining his department could only send emails 500 miles.
TechSEO Boost: Machine Learning for SEOs
Machine learning and how to use it for SEO: automated image optimization, transcribing podcasts into json strings, mass meta description writing, and more.
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How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent.
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Decoding SEO for business leaders: 5 tips to get stakeholders on board
As SEO professionals, it can be difficult to decode SEO for business leaders and get them on board with our strategies and projects. Here’s how to do it.
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Effective Amazon SEO: What to know when shifting ad budgets to Amazon
Amazon is proving to be a serious contender in the Google-dominated search space. Here’s how to get started optimizing for Amazon SEO.
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7 things that hurt your SEO rankings and how to fix them
SEO rankings are key to surviving the virtual world and staying relevant. Follow these steps to fix the 7 most common SEO mistakes and regain your rankings.
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Do your snippets make people click? Do’s and don’ts of metadata
You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs.
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Embarrassing Google
According to today’s Google, what’s best for the searcher is an autogenerated, machine voiced, brief video mentioning the basic name and features of each new product introduced by each major brand. Search for info on Apple’s new 30W USB-C power adapter, for example, and near the top you’ll find an autogenerated video with machine-generated voice, […]
How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
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How to rank for head terms
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Over the last few years, my mental model for what does and doesn’t rank has changed significantly, and this is especially true for head terms – competitive, high volume, “big money” keywords like “car insurance”, “laptops”, “flights”, and so on.
Algorithm Analysis In The Age of Embeddings
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […]
Algorithm Analysis In The Age of Embeddings
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […]
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