InMarket Audiences: How to find consumers in research mode
InMarket Audiences allow marketers to find users who are currently searching for products or services similar to yours, based on past search behavior.
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Backlinks: How to Analyse Competitors
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I’ve recently worked on a backlink audit that also focused on competitor’s backlink profiles.
Google PageSpeed Insights tool: Tips to score 100/100
The Google PageSpeed Insights tool analyzes your site’s front-end performance and offers optimization suggestions. Here are 8 tips for getting 100/100.
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4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis
You can never have enough of SEO research tools. 4 great Ahrefs and SEMrush alternatives / supplements are Serpstat, Rankedy, SpyFu, and CognitiveSEO.
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Search industry news and trends: Best of 2018
A roundup of fan favorite articles on search industry news and trends from 2018. Feat: alternative search engines, algorithm updates, free courses and more.
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SEO tips, tools, and how to’s: Best of 2018
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords, local SEO, and more.
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How to start your freelance SEO career
Thinking of starting to put your SEO skills to good use as a side gig? Here are some tips and resources for how to start a freelance SEO career.
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SEO 2019: Nine tips for beginners
Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.
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An SEO’s guide to Google Analytics terms
An overview of all the main Google Analytics terms you need to know for SEO. Lots of resources included for further learning!
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Understanding 14 types of backlinks – ideal SEO boosters + those to avoid
For better or worse, search engines judge your website by the company it keeps. 14 types of backlinks, from most beneficial to ones worth steering clear of.
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How to get the most out of PageRank and boost rankings
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There are 100s of signals that help Google understand and rank content and one signal in particular, PageRank, is often not fully taken advantage of on large scale websites.
Year in Search: the top Google Search trends for 2018
A closer look at the top Google Search trends for 2018 shows that queries are more direct, specific, personal and even conversational.
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5 schema markup values to use in local SEO
Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and screenshots of schema in action.
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Case study: How creative content increased traffic to key pages by 70% year on year
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As the year draws to a close we are looking back at the year’s greatest achievements.
Six most common travel SEO mistakes to get right in 2019
In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes and fixes.
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Content marketing for Google SERPs in 2019
As CTR and organic steadily drop, how can we compete in SERPs in 2019? “Zero results” update, mobile, featured snippets, and Google’s “biases.”
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E-commerce SEO: guide on when to create and optimise new categories pages
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Without considering a website’s homepage, category pages on e-commerce sites generate most of your organic traffic – are any of you surprised by this statement?
Four tools to discover and optimize for related keywords
SEO moved beyond exact keyword matching long ago. We need content that includes related concepts, satisfies intent and provides value. Keyword tools with something new to bring to the table for understanding topics, expanding keyword lists, and diversifying organic rankings.
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14 ranking signals you need to optimize for in 2019
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.
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How to increase page speed to improve SEO results
Is your site’s page load time having a negative impact on SEO? Don’t sweat! Here are 5 ways to strengthen your page speed scores to improve SEO results.
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