Identifying dead links for more effective link analysis

Link analysis projects can be difficult and time-consuming, especially for websites with larger link profiles, which is why optimising your workflow and improving the integrity of your data is so important. In the last couple of years, I’ve been lucky enough to work with websites that have tens of thousands of domains pointing at them, […]

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Why SEO and front-end developers are the perfect search marketing team

Getting SEO and front-end developers to work together can lead to spectacular success. Find out how this approach can take your strategy to the next level.

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What I Learned In 2018

(This is a personal post so if that isn’t your thing then you should move on.) 2018 was a satisfying year because many of the issues that I surfaced last year and in prior years were resolved. I moved my business to expertise retainers, was more comfortable with success and stopped beating myself up (and […]

How did the 2018 SERP changes impact organic search?

How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.

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Voice search optimization guide: Six steps for 2019

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization.

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Identify missing phrases in your content using the SEMrush or Search Console API

Are you ranking for keywords that are missing from your page? This article shares a simple Excel methodology to answer that question for you. It uses SEO Tools for Excel, the SEMrush API and the Search Console API. Read on for the why or skip a few paragraphs for the how. Why expand your copy […]

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