Image optimization for SEO: Everything you need to know for success
Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.
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A guide to implementing Google’s “How-to” schema
“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
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The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.
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Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
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PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels
This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
Five ways in which Twitter can help with link building
With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’ attention. This positions Twitter as an easy-to-use, free tool that can make your link building efforts more successful and these are five ways to make the most of it for […]
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Nine types of meta descriptions that win more clicks
I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.
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An SEO’s guide to duplicate content
How to identify, diagnose and resolve duplicate content issues on your site to improve your performance in organic search. Background to this article In 2009, I was sat on a technical SEO panel at SES London with some of my all time SEO heroes. With very little speaking experience the whole thing was very exciting. […]
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Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.
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New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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Can your Content become a Vocal Answer?
Voice search is still in a very early stage and when SEOs talk about it they mostly refer to becoming “vocal answers” to very specific questions. Is there a type of content format that can be particularly suitable to become a response?
Post from Marco Megali
A summary of Google Data Studio: Updates from April 2019
GDS, a free dashboard-style reporting tool launched in June 2016 allows data import from over 100 third-party sources. Updates listed with screenshots.
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Local SEO for enterprises: Optimizing for the Local 3-Pack
Mobile users are most likely using Google to search for local businesses, and those searches are generally limited to what’s called the “Local 3-Pack.” How can enterprises optimize their local SEO?
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Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.
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Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
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Competitor Analysis: A Structured Approach
This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without missing out on any important information.
Google bans adverts for anti-censorship sites in China
Despite Google and China’s interesting history, Google’s latest movements have been speculatively characterized as attempts to regain favor with China.
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How to use Google advanced search operators to find indexation and technical SEO issues
We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would take years to do manually. One of the best tools, however, is often underutilised: Google itself. Google has the advantage of not only being free but storing exactly which […]
The post How to use Google advanced search operators to find indexation and technical SEO issues appeared first on Builtvisible.
How to use Google advanced search operators to find indexation and technical SEO issues
We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would take years to do manually. One of the best tools, however, is often underutilised: Google itself. Google has the advantage of not only being free but storing exactly which […]
The post How to use Google advanced search operators to find indexation and technical SEO issues appeared first on Builtvisible.
What defines high-quality links in 2019 and how to get them?
Assertive Media’s 2018 study of 230 UK link-building agencies found that nine out 10 used unscrupulous techniques. So, what makes a high-quality link?
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