Five extensions to help you boost on-page SEO
Five extensions that directly complement on-page SEO strategy, help rack-up rankings, track your website’s performance, and measure the core online metrics.
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Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new engines and ad formats.
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What is a Ranking Factor?
I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies.
Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent ones addressed.
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SERP Seasonality: Managing User Intent to Maintain Rankings
Seasonality is a well-known phenomenon in ecommerce, but does it also impact SERPs? Does Google alter rankings based on seasonal intent? OnCrawl investigates.
Post from OnCrawl
Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales funnels.
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Introduction to Power Query and Power Pivot for SEO
This post is the first in a series exploring advanced functions in Excel. If you’ve ever worked on more data-intensive projects, you’ve probably run into Excel’s maximum row limit of just over 1 million per tab. There are many ways to get around this – using other database systems such as MySQL, or languages like […]
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Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google.
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Technical Audits – 10 Points to Cover
A good technical audit is one of the cornerstones of SEO. Make sure you know the essentials of what every audit should include in this post from Jo Turnbull.
Post from Turnbull
Research: The most common SEO errors
Every year our team analyzes site audit results of our users to find out the most common SEO errors. Light shed on the results we’ve got for last year.
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How to Do Change Detection with Screaming Frog and Google Sheets
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I made a Google Sheet that does change detection for you based on two Screaming Frog crawls.
Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? Lots of points covered with screenshots.
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Four cool keyword research tools you can use for free now
Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more.
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How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included.
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How to Use Screaming Frog: A Beginners Guide
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If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you!
Why an SEO should lead your website migration
From URL mapping to testing, five ways in which the expertise of an SEO professional can propel your website towards successful migration.
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Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
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Six HTTP status codes most critical to your SEO success
Understand your site’s critical HTTP codes to recognize errors that demand attention and find opportunities to help improve your SEO.
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Seven time-tested tactics to generate more Google reviews
A new research study reveals that Google review stars form social proof for your brand, boosting your site’s CTR by over 35 percent.
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Three tools providing actionable competitive research insight
The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.
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