Video Series for New Webmasters: Search for Beginners!
We are excited to introduce our newest video series: “Search For Beginners”! The series was created primarily to help new webmasters. It is also for anyone with an interest in Search or anyone who is still learning about the Web and how to manage their online presence.
We love to see the webmaster community grow! Every day, there are countless new webmasters who are taking the first steps in learning how Search works, and how to make their websites perform well and discoverable on Search. We understand that it sometimes can be challenging or even overwhelming to start with our existing content without some prior knowledge or basic understandings of the Web. We find our basic videos in our YouTube channels to be the ones with the most views. At the same time, advanced webmasters also see the need for content that can be sent to clients or stakeholders to help explain important concepts in managing an online presence.
We want to help all webmasters succeed, regardless of whether you have been managing websites for many years or you’ve just started out yesterday. We want to do more to help the new webmasters and this video series will hopefully help us achieve that.
Introduction to the series:
Episode 1:
The “Search For Beginners” video series covers basic online presence topics ranging from ‘Do you need a website?’, ‘What are the goals for your website?’ to more organic search-related topics such as ‘How does Google Search work?’, ‘How to change description line’, or ‘How to change wrong address information on Google’. Actually, we get asked these questions frequently in forums, social channels and at events around the world! The videos are fully animated. The videos are in English with subtitles available in Spanish, Portuguese, Korean, Chinese, Indonesian, Italian, Japanese, and English. We are working on more, so please stay tuned!
And if you consider yourself a more experienced user, please feel free to use these videos to support your pitches or explaining things to your clients. If you want to share any ideas or learnings, please leave them in the comment section in each video so that others can benefit from your knowledge and experience.
Follow us on Twitter and subscribe on YouTube for the upcoming videos! We will be adding new videos in this series to this playlist about every two weeks!
Posted by Cherry Prommawin, Search Quality Analyst
The evolution of Google’s rel “no follow”
Anyone relying on rel=nofollow to try and block a page from being indexed should look at using other methods to block pages from being crawled or indexed.
The post The evolution of Google’s rel “no follow” appeared first on Search Engine Watch.
Transformation of Search Summit 2019: Highlight reel
Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.
The post Transformation of Search Summit 2019: Highlight reel appeared first on Search Engine Watch.
Five factors that determine the overall page quality
Google hires real humans known as “Search Quality Raters”. Page Quality rating (PQ) is a grade given after analyzing “how well a page achieves its purpose”.
The post Five factors that determine the overall page quality appeared first on Search Engine Watch.
2 Ways to Use Conditional Formatting in Google Data Studio
It’s finally arrived – conditional formatting in Google Data Studio! Conditional formatting is an important feature that can now be used to highlight interesting data points or emphasize concerning trends. While this new feature is just getting rolled out on GDS, there are a few places within the platform where this can be extremely helpful for your existing reports!…
The post 2 Ways to Use Conditional Formatting in Google Data Studio appeared first on Seer Interactive.
4 Lessons Learned From Producing An Industry Study
Seer’s Local Team just released our first-ever industry study 🙌
And boy, was it a doozy. We collected and analyzed more than 4 million data points across four cities and more than 20 business categories to understand how the local algorithm functions across the financial industry.…
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How Site Search Data Can Inform On-Site Optimizations for E-Commerce Sites
The Importance of Site Search Data
Site Search is one of the most crucial aspects of a positive e-commerce user experience. According to Econsultancy, up to 30% of visitors will use the Site Search box, and those visitors convert at a 1.8x higher rate than visitors who don’t use Site Search.…
The post How Site Search Data Can Inform On-Site Optimizations for E-Commerce Sites appeared first on Seer Interactive.
How To Keep Your Audience Engaged With Your Content: Digital Summit 2019 Recap
This summer, digital marketers traveled to the City of Brotherly Love for 2 days of digital marketing insights at the Digital Summit conference. Several members of Seer’s Philly team took time out to head across town and hear some great speakers tell us about the future of our industry – and we’re sharing our biggest takeaways.…
The post How To Keep Your Audience Engaged With Your Content: Digital Summit 2019 Recap appeared first on Seer Interactive.
Creating SEO-friendly how-to content
Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to sales.
The post Creating SEO-friendly how-to content appeared first on Search Engine Watch.
ROI of improving online reviews: +0.1 stars can boost conversion 25%
New report explores the ROI of improving online reviews and why brands should focus on location marketing, “near me” searches, and requesting reviews from customers.
The post ROI of improving online reviews: +0.1 stars can boost conversion 25% appeared first on Search Engine Watch.
What Google’s change in nofollow link means
Effective from March 1, 2020, the nofollow links will be used by Google as a hint about what to consider or exclude while crawling websites.
The post What Google’s change in nofollow link means appeared first on Search Engine Watch.
3 First Steps To Take When Your Client Says ‘Site Migration’
🚨 Don’t. Panic 🚨
Whether you’re just kicking off a new client, or you’ve been working with them for years, the words ‘site migration’ is enough to strike fear into any SEO’s heart. Don’t panic though, as going through a migration doesn’t have to be your nightmare-fuel.…
The post 3 First Steps To Take When Your Client Says ‘Site Migration’ appeared first on Seer Interactive.
Accessibility and SEO: Where they overlap and how to optimize for both
What if I told you that accessibility and SEO could go hand in hand? Let’s see how it can be done with site and page structure, images, and more.
The post Accessibility and SEO: Where they overlap and how to optimize for both appeared first on Search Engine Watch.
Why businesses should implement structured data
It’s been eight years since schema was introduced, many brands are yet to implement it. A look at what structured data is with samples, and its benefits.
The post Why businesses should implement structured data appeared first on Search Engine Watch.
3 Tips for Optimizing eCommerce Copy
Writing copy for eCommerce can be tough. Chances are there are a ton of pages to optimize and limited space to write in. So how can you make the most of this opportunity to both bring potential customers to your site and get them to buy once they’re there?…
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Seer Solves It: Website Migration Support Leads to 126% Increase in Traffic
Seer has worked with multiple clients to help mitigate traffic and revenue loss during site redesigns and website migrations. Although Seer was not pulled in to assist with the redesign and migration for our client in the CPG industry from the beginning, our Technical SEO team worked with the client to reverse the loss experienced post migration. …
The post Seer Solves It: Website Migration Support Leads to 126% Increase in Traffic appeared first on Seer Interactive.
3 Tips For Creating an Effective International SEO Strategy
So you want to develop an international presence for your website?
You’ve diagnosed a business need for an international footprint, you have the executive support needed, but…now what? An effective international strategy is going to be extremely different dependent upon countless factors, namely the country that your business is going to be servicing.…
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15 Tried and tested bookmarklets for SEOs to improve productivity
I’ve hunted through the mass of useful and useless bookmarklets to list the 15 most useful ones that can help you save time and smash your deadlines.
The post 15 Tried and tested bookmarklets for SEOs to improve productivity appeared first on Search Engine Watch.
The Value In Assisted Conversions
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on it’s own, but act as a top part of the funnel for a new customer or a lead.…
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How To Choose The Right Digital Agency For Your Business
In today’s age, the internet and business go hand in hand. The internet is an extensive platform filled with content that leaves consumers to their own devices. They must scavenge the web to find services or products to fit their individual needs.…
The post How To Choose The Right Digital Agency For Your Business appeared first on Seer Interactive.