3 Tips for Optimizing eCommerce Copy
Writing copy for eCommerce can be tough. Chances are there are a ton of pages to optimize and limited space to write in. So how can you make the most of this opportunity to both bring potential customers to your site and get them to buy once they’re there?…
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Seer Solves It: Website Migration Support Leads to 126% Increase in Traffic
Seer has worked with multiple clients to help mitigate traffic and revenue loss during site redesigns and website migrations. Although Seer was not pulled in to assist with the redesign and migration for our client in the CPG industry from the beginning, our Technical SEO team worked with the client to reverse the loss experienced post migration. …
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3 Tips For Creating an Effective International SEO Strategy
So you want to develop an international presence for your website?
You’ve diagnosed a business need for an international footprint, you have the executive support needed, but…now what? An effective international strategy is going to be extremely different dependent upon countless factors, namely the country that your business is going to be servicing.…
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15 Tried and tested bookmarklets for SEOs to improve productivity
I’ve hunted through the mass of useful and useless bookmarklets to list the 15 most useful ones that can help you save time and smash your deadlines.
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The Value In Assisted Conversions
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on it’s own, but act as a top part of the funnel for a new customer or a lead.…
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How To Choose The Right Digital Agency For Your Business
In today’s age, the internet and business go hand in hand. The internet is an extensive platform filled with content that leaves consumers to their own devices. They must scavenge the web to find services or products to fit their individual needs.…
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Google’s Robots.txt Parser is Misbehaving
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The newly-released open source robots.txt parser is not, as Google claims, the same as the production Googlebot parsing code.
Search transformation projects: Q&A with SAP’s Siddharth Taparia
Siddharth Taparia, SVP and Head of Strategic Transformation and Partner Marketing at SAP, discusses his upcoming session at the Search Summit on search transformation projects.
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3 Simple Ways to Use GSC to Boost Keyword Rankings
A Step-by-Step Guide for Optimizing Existing Keywords
Whether you’re a seasoned SEO professional or taking your first go at optimizing the keywords on your website, Google Search Console is a great place to start.
While keyword research tools can give you a great understanding of search demand and help you find new content opportunities to target, your website is likely sitting on a gold mine of keywords already.…
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The State of SEO 2019 – Infographic
The survey reviewed 70% of in-house marketers and 30% of agency heads. Insights on the understanding of attribution models and more SEO aspects shared.
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How to Write an Outreach Email: Good vs. Bad Email Examples
One of the most exciting things about being a fashion blogger was when I started receiving blogger outreach emails from brands. This was super exciting: brands actually liked my blog enough that they wanted to work with me! But as someone who works in SEO, I couldn’t help but critique every outreach email I received.…
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Interview with Marie Haynes: What you need to know about E-A-T
The interview with well-known SEO expert, Dr. Marie Haynes about E-A-T, what it is, and how you can improve it. More on Google’s Quality Rater Guidelines.
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How to fix the top most painful website UX mistakes [examples]
From images to pop-ups, page load speed to site navigation, here’s a roundup of top UX mistakes and how to fix them for improved SEO.
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Differences between B2B and B2C link building tactics
Link building and the art of creating a great link profile can immensely help your business meet its end goals. Different tactics for B2B and B2C listed.
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How to Communicate the Value of SEO to Executives
The problem with communicating the value of SEO is that unless you’re a subject matter expert, understanding how your marketing agency or in-house SEO team is driving a positive ROI can be a challenge. SEO can feel like a black box, and it can be hard to understand exactly what’s going on inside that black box.…
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Proving that your SEO activity is paying off
How do you tell with certainty if your SEO activity is paying off? Discover how to isolate traffic fluctuations from true growth.
Post from Helen Pollitt
Proving that your SEO activity is paying off
How do you tell with certainty if your SEO activity is paying off? Discover how to isolate traffic fluctuations from true growth.
Post from Helen Pollitt
YouTube optimization and intent: Q&A with goop’s Courtney Messerli
Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video intent.
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5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter