Category: SEO

When I’m working on an analysis I like having more data than I probably need in front of me. Like, ALL the data. That’s why I like scraping stuff.

I’ve found tons of uses for using custom extraction in Screaming Frog or scraping data with tools like Data Miner, Outwit, or Python – collecting skus or product numbers from pages while running a crawl, pulling local SEO data, scraping communities or forums for user questions, or even grabbing open graph tags or schema.…

The post XPath Cheat Sheet for SEO appeared first on Seer Interactive.

There are many contributing factors that apply to ranking on search engines. Another way to signal to Google to influence ranking is through implementing alt text on the back-end of images.
At its most basic form, alt text is a grouping of descriptive …

In the age of digital, SEO and PR have never been more intertwined. SEO is all about getting found in a sea of brands fighting for visibility on search engines. Similarly, public relations practitioners look to manage brand tone and visibility.……

When you’re new to a job, it can be overwhelming to realize how much there is to learn. When you work in a fast-paced environment like Seer, it might feel a little like this:

The post 3 Ways to Level-Up Learning on the Job appeared first on Seer Interactive.

Technical SEO is the process of optimizing your website so that search engine spiders can efficiently crawl and index your site. Technical SEO optimizations, by itself, will not help you hit your SEO goals. It must be combined with other SEO strategies, such as on-page and off-page SEO, to make up the three-main pillars of SEO. …

The post A Technical SEO Checklist for Beginners appeared first on Seer Interactive.

SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote content by linking or sharing. The chall…

When you’re looking for a job in the marketing industry, oftentimes you narrow down your search by asking yourself  – do I want to work in-house or at an agency? Each type of role brings its own pros and cons, but the choice ultimately comes down to what you’re looking to get out of your next position.…

The post 3 Things I Learned After Making The Leap from In-House to Agency appeared first on Seer Interactive.

How will these books help me become a better SEO?
The truth is, they might not. If you want to learn more about crawl strategy then check out our Screaming Frog Post. If you want to learn different tactical steps to keyword research then there are all …