How to Find Internal Linking Opportunities at Scale
I recently found myself in a situation that required me to find internal linking opportunities for two separate clients. For me, finding internal links typically takes a lot of time and is a very tedious (and boring) task. For that reason, I think inte…
Five steps to generate tons of backlinks using infographics
Infographics are highly effective for backlinks as they’re visually appealing, easy to digest, and highly shareable. Tips for great infographics.
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7 Tips to Write More Effective SEO Reports
As an agency that delivers monthly SEO reports to each and every one of our clients, we’ve produced a lot of monthly reports in our 17 years in business. I review roughly 15 reports each month, and real talk, I’ve seen things that have kept me up at night.…
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The Importance of Internal Linking to Boost Site Performance and UX
I recently found myself in an odd situation. My client had launched an eCommerce site that is less than a year old. As I was digging through Google Analytics I noticed that about 56% of organic visitors were NOT viewing product pages!…
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Search and the ecommerce holiday season: Capturing key moments that matter
Leveraging real-time insights can take you all the way through to the January sales and more.
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How Do I Make My Site Rank For a Keyword?
In my experience, the most common reasons a website doesn’t rank for a specific keyword are:
Eight things you should know before starting SEO work for a brand
Starting an SEO campaign on a brand new site requires a good knowledge of the brand, industry and website history. So what do you do if you don’t have this insight already?
Post from Helen Pollitt
Top five SEO tools to generate more leads in 2020
Both lead generation and CRO forms an integral part of a comprehensive SEO strategy. Make the most with SEO tools to generate quality leads in 2020.
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Why Are Title Tags Still Important for SEO?
A title tag is an HTML element expressing the title of a web page. Title tags appear within the search results for each result and helps users and search engines understand the content of the page.
Are Title Tags Important for SEO?…The post Wh…
An introduction to Google Ads Video Ad Sequencing (VAS)
Video Ad Sequencing helps you dodge YouTube’s “Skip Ad”. Tips to take your target audience on a video journey, drive deeper awareness, engagement, and more.
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Don’t Panic: A Traffic Decline Analysis Checklist & Toolbox
Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did rankings inexplicably drop from Page 1? Are conversions slowing to a crawl? Is the three-month traffic bleed suddenly alarmingly apparent? As Google’s algorithms become less announced and more nebulous, it can be easy to allow paranoia and chaos to take hold.…
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XPath Cheat Sheet for SEO
When I’m working on an analysis I like having more data than I probably need in front of me. Like, ALL the data. That’s why I like scraping stuff.
I’ve found tons of uses for using custom extraction in Screaming Frog or scraping data with tools like Data Miner, Outwit, or Python – collecting skus or product numbers from pages while running a crawl, pulling local SEO data, scraping communities or forums for user questions, or even grabbing open graph tags or schema.…
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How To Write Impactful Alt Text For Images
There are many contributing factors that apply to ranking on search engines. Another way to signal to Google to influence ranking is through implementing alt text on the back-end of images.
At its most basic form, alt text is a grouping of descriptive …
How to Lay the Groundwork for Creativity in a Busy Digital Agency
Creativity within a busy agency environment is not easy. Anything you can do to improve conditions and encourage the creative process will benefit your company and your clients.
Post from Sean Potter
How SEO and PR Can Work Together
In the age of digital, SEO and PR have never been more intertwined. SEO is all about getting found in a sea of brands fighting for visibility on search engines. Similarly, public relations practitioners look to manage brand tone and visibility.……
3 Ways to Level-Up Learning on the Job
When you’re new to a job, it can be overwhelming to realize how much there is to learn. When you work in a fast-paced environment like Seer, it might feel a little like this:
If your team members are bogged down with work or your training is limited, how can you help yourself to level-up learning on the job?
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A Technical SEO Checklist for Beginners
Technical SEO is the process of optimizing your website so that search engine spiders can efficiently crawl and index your site. Technical SEO optimizations, by itself, will not help you hit your SEO goals. It must be combined with other SEO strategies, such as on-page and off-page SEO, to make up the three-main pillars of SEO. …
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5 Best Practices for SEO Copywriting
SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote content by linking or sharing. The chall…
3 Things I Learned After Making The Leap from In-House to Agency
When you’re looking for a job in the marketing industry, oftentimes you narrow down your search by asking yourself – do I want to work in-house or at an agency? Each type of role brings its own pros and cons, but the choice ultimately comes down to what you’re looking to get out of your next position.…
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Long tail keywords: Why they matter so much in content strategy
They might not be as “sexy” as ranking for short tail keywords but they convert better. A reality check about long tail keywords and why they’re key.
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