Pop-ups, Overlays, Modals & Interstitials Best Practices

Pop-ups, overlays, modals and interstitials are similar website elements that can be used to engage users, increase conversions, and prompt other website actions. However, Google understands that these elements impact the user’s experience on a landing page and has implemented ranking penalties to deter websites from using these in a way that is bad for users.…

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What I Learned in 2019

(This is a personal post so if that isn’t your thing then you should move on.) This is the eighth year that I’ve done a year in review piece. If this is your first time reading one you may need the context of prior years. I’ve dealt with a variety of issues leading up to this point. […]

Caught in the Middle: How to Effectively Manage a Vendor Relationship for Your Client

3 Tips for Managing Vendor-Client Relationships

Managing vendors on behalf of clients is a part of agency life. Whether it’s a tool provider, search engine or social network, we’re often asked to serve as the intermediary between the client and the vendor, but this can be a tricky minefield to navigate.…

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SEO 101: Digital Marketing Terms & Acronyms

SEO Terms & Acronyms Explained

Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether you are new to the industry, looking to learn more about SEO, or you’ve recently started working with an SEO agency, here is a list of terms that you need to know.…

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Featured Snippets Will No Longer Be Repeated in Search Results

Featured Snippet-Apocalypse: What Happened?

Could you hear it?

On January 22nd, 2020 at 4:30 pm SEOs around the world collectively groaned at the announcement that Google has begun to deduplicate results on Featured Snippet pages.

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Source

In other words, Google is now preventing URLs from appearing twice if they own the featured snippet.…

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Excel formulas for SEOs: cheatsheet and cell manipulation

In part two of the “Excel Formulas for SEOs” series, we’ll focus on 15 ready-to-use Excel formulas that make manipulating cell content, whether it is text or number, easier and faster. And to kick-off 2020 properly, we have a little gift to share with the SEO community and everyone else interested: a Googlesheet that regroups […]

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The Best Personality Test To Know Yourself, Your Team & Your Clients

Why We Love Crystal Knows For Understanding Personalities

There are thousands of personality tests available to learn about your own and your coworkers’ working styles: Myers-Briggs, Enneagram, DISC, etc. At Seer, we’re big on using data vs. trusting our gut, and getting to know our team members and clients is no different!…

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SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros

Useful insights from Chris Rodgers, Founder and CEO of Colorado SEO Pros about the conundrum of SEO and SMEs, trends, voice search, and lots more.

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