How to Make the Most of Down Time at a New Job
Starting a new job comes with a lot of training, learning and new experiences. It is an exciting time where you will be able to take in a lot of information and put it to use. However, some downtime is bound to happen as you are adjusting to your new r…
Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it’s still a viable marketing strategy for 2020, or whether to spend more wisely elsewhere? Read on.
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5 Ways to Incorporate SEO Data Into PPC Deliverables
At Seer, we like to think about search holistically – as one results page, regardless of which channel the results come from. If we have organic data, why not use it to our advantage in our PPC campaigns?
Below I will walk through 5 different ways to use SEO data in PPC deliverables, including:
- SEO keyword research for PPC expansion
- Meta descriptions & title tags for PPC ad copy
- Audience research to help guide your PPC strategy and messaging
- Organic ranking data to inform PPC keyword bids and expansions
- Using SERP Feature Data to Discover if your PPC keywords have the right intent
Utilizing these tactics is dependent on your access to your SEO data and deliverables, however, these are easy ways to enhance and drive more value in your PPC deliverables if you do have access to this data!…
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A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on Google.com vs. Search partners.
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Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
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Search Marketing: A Decade in Review
Can We Chill with Monthly Search Volume Already?
OK, it’s 2020. To celebrate a new year and a new decade, let’s take a brief look at how search results have progressed over the past 10 years:
2010
2020
An entire decade has passed between these two images.…
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VPN and SEO: Why professionals should care
One of the most significant advantages of a VPN for SEO is, it helps see search results country-wise. More on why there’s nothing is like a VPN.
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How to make the most of Google’s “People also ask” results
We may have no power over Google’s SERP elements but here’s how digital marketers can boost their clients’ organic visibility through “People also ask”.
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SEO Plans: Get Buy-in from the Boss
You’ve come up with the perfect SEO strategy. There’s just one thing stopping you from implementing. Your boss. How do you get their buy-in?
Post from Helen Pollitt
Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool
Updated by: Richie Lauridsen & Allison Hahn.
So, I admit it: When we started looking at our own blog traffic, we realized this was one of the most historically popular blog posts on the Seer domain. After a brief moment of reflection and a swell of enthusiasm for the ever-present greatness of the Screaming Frog SEO Spider, a tool that’s been a loyal companion in our technical SEO journey, we realized we were doing a disservice–both to our readers and to the many leaps forward from the great Screaming Frog.…
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5 Things I Learned In My First 6 Months at Seer Interactive
1. How to Conquer Training as a New Employee
Training is comprehensive so take notes and don’t stress!
When you first are getting acclimated, training can seem a bit overwhelming. You are running from meeting to meeting and absorbing new information while trying to get your feet wet in a new job title.…
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4 Questions I’m Going to Ask in Your Interview
So you’re coming in for an interview…
We’re always hiring at Seer. And as a member of our interview team, I spend a lot of my time in panel interviews with candidates, learning more about them to help determine who will be a great fit for the team.…
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You’re Doing Keyword Research Wrong: How to Stop Guessing
Written By: Aoife Laughlin & Christina Blake.
If you’re only using one tool to find keywords, you’re going to miss something. Learn how to stop guessing which keywords to target and start driving conversions!
The most fundamental building blocks of SEO are keywords and keyword research.…
The post You’re Doing Keyword Research Wrong: How to Stop Guessing appeared first on Seer Interactive.
How encryption can enhance your SEO ranking
Cyber criminals earn $3.25 billion per year. Isn’t this a good reason why you should consider encryption to save your business online? Key details shared.
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Six must-know international SEO tips to expand your business
International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search habits.
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3 Free Alternatives to Keywords Everywhere
If you heard a collective wailing from the SEO community last fall and weren’t quite sure what all the fuss was about, chances are it was because SEO practitioners’ favorite free Chrome extension, Keywords Everywhere, moved to a paid model. …
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3 Tips for Relocating for Work
So You Have The Opportunity To Move…
Your mind is probably spinning. 
Logistics. Packing. Goodbyes. Travel.
There is a lot to consider when making a move, whether it’s down the street or across the country, the decisions are seemingly endless and you may be faced with some tough calls along the way!…
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Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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How to Write an Incredible Title Tag
The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve written.
Google for branding: Getting more from search engine services
We touch on the aspects of using Google for branding with a list of Google’s underused services, and suggested ways you can use them to your advantage.
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