How to Explain SEO to your Grandma
What is SEO?
SEO stands for Search Engine Optimization. Let’s pause there. Even the acronym can be a little confusing to someone who doesn’t have a lot of experience on the internet. According to Oxford’s dictionary, a search engine is an online “program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.”
Basic Explanation of SEO
Grandma, remember when you gave me $10 to start my own skateboard company when I was 7?…
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8 Tips for On-Page SEO
What Is On-Page SEO & Why Does It Matter?
On-page SEO is how we categorize actions taken on the webpage to improve it’s organic search performance. On-page SEO is made up of a range of very different and specific actions that one can take on their site to improve visibility in organic search results.…
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Google Search Console Performance Data Guide
In the world of digital marketing, we live and die by web services and platforms for every aspect of our work. For new SEOs, the sheer wealth of new tools can be overwhelming, to say the least. You have:
- SEMRush, Ahrefs and more for Organic Research
- Google Analytics and Google Data Studio for Analysis and Reporting
- Screaming Frog and a combination of Chrome Extensions and your browser for TSEO
- An entirely new vocabulary of SEO jargon and acronyms to learn
If you’re thinking to yourself, “I have no idea what he is talking about” – take a step back and check out our Essential Starter Kit for New SEOs – then return to this post.…
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Squarespace SEO for People Who Don’t Know SEO
I can’t tell you how many people I know who have built or want to build their own site.
Searching for CX: The impact of search in the age of customer experience
CEO of BrandVerity uses their research around the significant confusion consumers face with search and how it impacts the CX that brands are providing.
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6 Considerations To Prioritize eCommerce SEO Opportunities
Prioritizing eCommerce SEO Opportunities
When it comes to eCommerce SEO, it’s common to be flooded with questions around prioritization, either from your company or your clients. With so many product categories, sub-categories and SKUs, the question of where to start can be a daunting one to answer.…
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6 Google My Business Tips You’ll Be Glad You Know
What is Google My Business?
If you’re a business owner or are someone just entering the digital marketing world, you may be wondering what is Google My Business and how does it work? Google My Business (GMB) is a free tool available to businesses to help them create and manage their business listings within Google Search and Map results.…
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3 Ways to Avoid Accidentally Keyword Stuffing Your Content
A common misconception in SEO is that getting pages to rank well organically means putting keywords on the page wherever and whenever possible. However, this practice, known as “keyword stuffing,” often leads to poorer rankings and content that’s difficult to read.…
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How to Utilize RegEx to Track Your SEO Efforts
What are Regular Expressions (RegEx) and RegEx Strings?
A Regular Expression, commonly referred to as RegEx, is a formula that uses unique operators, such as “|” or “$”, to isolate a certain subset of data from a larger dataset.
So that begs to question, what is a RegEx string?…
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3 Useful Google Sheet Tips For SEO
Though we’re obviously huge Power BI fans here at Seer, we still hold a lot of love for Google Sheets as a way to quickly clean up and manipulate data as well as a way to clearly present a lot of our deliverables to our clients.…
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3 Keyword Research Tips To Get You Started
Ahhh, keyword research. It’s one the first things you do when looking to optimize a new or existing page, or when you’re trying to come up with a new content topic, but for many keyword research can be a daunting task.…
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Four tips to help your brand thrive despite Google’s notification changes
While web browsers give users more control, brands must adapt. SVP of marketing at Airship, Mike Stone shares five ways of dealing with these changes.
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Six key SEO recommendations that matter in 2020
Founder of digital marketing company, LoudGrowth shares top SEO recommendations for 2020 to help businesses reach their full potential in SEO.
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Six great ways to get more out of your digital marketing campaigns in 2020
If you’re looking to take your marketing to the next level, we’ve got the six best ways to get more out of your marketing campaigns.
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How to Make the Most of Down Time at a New Job
Starting a new job comes with a lot of training, learning and new experiences. It is an exciting time where you will be able to take in a lot of information and put it to use. However, some downtime is bound to happen as you are adjusting to your new r…
Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it’s still a viable marketing strategy for 2020, or whether to spend more wisely elsewhere? Read on.
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5 Ways to Incorporate SEO Data Into PPC Deliverables
At Seer, we like to think about search holistically – as one results page, regardless of which channel the results come from. If we have organic data, why not use it to our advantage in our PPC campaigns?
Below I will walk through 5 different ways to use SEO data in PPC deliverables, including:
- SEO keyword research for PPC expansion
- Meta descriptions & title tags for PPC ad copy
- Audience research to help guide your PPC strategy and messaging
- Organic ranking data to inform PPC keyword bids and expansions
- Using SERP Feature Data to Discover if your PPC keywords have the right intent
Utilizing these tactics is dependent on your access to your SEO data and deliverables, however, these are easy ways to enhance and drive more value in your PPC deliverables if you do have access to this data!…
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A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on Google.com vs. Search partners.
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Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
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Search Marketing: A Decade in Review
Can We Chill with Monthly Search Volume Already?
OK, it’s 2020. To celebrate a new year and a new decade, let’s take a brief look at how search results have progressed over the past 10 years:
2010
2020
An entire decade has passed between these two images.…
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