3 HotJar Features We Love for User Analysis
Whether you’re interested in diagnosing conversion issues on a landing page or want to dive into a full-scale usability analysis, HotJar is an easy, and free, resource to uncover issues and testing opportunities on your site.
In this post, we’ll review our three favorite HotJar features to leverage for user analyses.…
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How to Build Sortable Change Columns in Google Data Studio
Written By: Kaitlin Hatch & Joshua-Vermette.
Highlighting absolute change and percent change are likely cornerstones of your reporting. And if you’re reporting on the same data week after week or month after month, you’ve probably felt the headache we did at Seer having to manually calculate these values every.…
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What are PBNs and should you use them?
Will you get penalized if you use PBNs? Should you consider using it? Read on to find out what experts and Tudor Lodge Consultants suggest.
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4 Reasons Your New Page Isn’t Getting Traffic
Picture this: you’ve done the heavy lifting to get a new page live and you’re ready to share it with the world! A few days go by and you check performance, but you’re not getting any sessions. Or maybe the amount of traffic you’re getting isn’t exactly up to par with what you were expecting.…
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Rethink Link Building in 2020
On the heels of a NoFollow announcement from Google in late 2019, a core algorithm update in January, a major SERP change, and of course, the search landscape changing due to COVID-19, what’s next for link building? Changing our perspective on how we build links should start to shift from creating context to generating revenue.…
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Preparing for Post-Lockdown Traffic: Sports Betting, Fast Fashion and Staycations
The world has been hit by a pandemic. Highstreets are closed down and every business in the world has had to quickly adapt to remote working and online trading to avoid becoming a sinking ship. Jack Cornwall looks into the businesses that will bounce back after the lockdown ends.
Throughout the 6 months (or so) of lockdown, there have been a myriad of lucky businesses that have found great success online due to their offering being a form of commodity that benefits those at home (with lots of free time on their hands) or an essential product/service needed for those settling into working from home.
Post from Blueclaw
11 Tactics To Build a Strong Narrative in SEO Reports
Building Narratives In SEO Reports
As SEOs, reporting is a big part of our day-to-day responsibilities. At Seer, we talk a lot about data storytelling (using psychology to improve data visualizations) but it’s important to remember that visuals are only half of a report.…
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18 Resources to Help You Level Up Your SEO Skills
One thing about SEO that’s really exciting but also challenging is how quickly things change. When I took three months off for maternity leave in 2014, I returned to Seer to learn that Google launched the Pigeon update to improve local search results.…
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Ecommerce and SEO: Past, present, and post COVID-19
Jim Yu takes a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19.
The post Ecommerce and SEO: Past, present, and post COVID-19 appeared first on Search Engine Watch.
Maximizing local SEO: Five tactics to enhance visibility without breaking the bank
Toby Nwazor examines how your small business can still win the local SEO war in spite of all the recent Google algorithm tweaks.
The post Maximizing local SEO: Five tactics to enhance visibility without breaking the bank appeared first on Search Engine Watch.
Redefining SEO Agency Expectations in a Changing World
When I set out to write this post, I wanted to provide a simple resource that decision-makers could leverage to assess how essential their agency partners are. If that’s all you’re here for, by all means, jump to that section below.…
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Business Acumen 101: 5 Concepts Every Marketer Needs To Know
What is Business Acumen?
What is “business acumen”? I didn’t really know, until I read What The CEO Wants You To Know by Ram Charan. In the book, Charan outlines 5 core principles that I firmly believe every marketer should know.…
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5 Tips For an Effective Project Kickoff Meeting
So You Wanna Run a Project Kickoff Meeting…
The day has arrived and you’re about to kickoff with a new project or client! Emotions are running high – you’re excited, maybe a bit anxious, but ready to crush the task at hand!…
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14 Tips for Effective Remote Presentations
As the prevalence of remote work increases, it has never been more important to effectively present digitally. Whether you are showcasing an analysis, pitching for business, leading a brainstorm, or anything else, these 14 tips will maximize your efforts.
Jump to:
Professional and Theatrical Tips
- Set the Stage
- Signpost Early and Often
- Pause and Read the Room
- Don’t Put People on the Spot
- Take Notes in a Physical Notebook
- Record the Meeting
- Watch the Clock
- Have a Wingman
- Hide and Organize Browser Bookmarks
- Hide Other Tabs
- Hide the Ribbon
- Mute Microphones When Not Speaking
- Zoom In and Out as Needed
- Mute Notifications
Professional and Theatrical Tips
1.
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Remarkable impacts of COVID-19 on Google SERPs
Here’s how the recent COVID-19 pandemic has had a lasting impact on Google SERPs and what it means for the future of personalization.
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How to Use Google Alerts for Your SEO Strategy
How to Use Google Alerts for Your SEO Strategy
A major aspect of being a consultant is being the eyes and ears for your clients. Many lean on us to be an extension of their team, so it’s our responsibility to come to them with news about their competitors or industry, and how it could impact or influence our strategy.…
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How search giants are helping spread COVID-19 awareness
SignatureWEB’s SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.
The post How search giants are helping spread COVID-19 awareness appeared first on Search Engine Watch.
Branding for SEO : A way to fight against Zero Clicks SERPs
Is it possible for a business to win against “Zero Clicks SERPs”? Nicolas Vargas shares detailed pointers and examples of branded search for SEO.
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How to Create and Submit a XML Sitemap
Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on your site can be found by search engines. A sitemap is not the only way search engines can discover pages on your site but it is your “direct line” for telling Google what is important.…
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